Carnival Cruise Line Australia marketing chief sets sail for new professional adventure

CMO50 2018 honorary, Jayne Andrews, to depart the cruise operator in late August

Jayne Andrews
Jayne Andrews

Carnival Cruise Line Australia’s director of marketing and CMO50 2018 honorary, Jayne Andrews, has confirmed she will leave the company at the end of August to pursue her next professional endeavour.

Andrews joined the cruise operator five-and-a-half years ago and has since overseen a range of innovative marketing initiatives. She told CMO the role has been like joining a startup “with big brand backing”, giving her the opportunity to get involved in marketing through to PR, digital, CRM and product developments to localise offerings for the Australian market. Today, the commercial team has 22 employees.

“Overall, it's been an absolute honour to be a part of building the brand in the Australian market,  she said. “As with any senior role, it can be hard to come up for air and take a breath and work out your next move. After five-and-a-half years, I knew I needed a new adventure, new brand or brands to build. I haven't secured my next role yet, but I wanted to be transparent with my team here, give them an extended time to find a new Jayne.”

Andrews said she’ll be looking for another CMO role in a creative, entrepreneurial environment.

“There is never a good time to leave an awesome role, but I knew if I didn't bite the bullet, I would never do it. But I am ambitious and keen to build on my career,” she continued. “It is going to be hard to match what Carnival has given me over the last few years.”

One of the more outlandish highlights Andrews pointed to was setting up troupe of water-skiing Withes across Sydney Harbour behind a ship. Another achievement was launching the ‘Honeyboomers’ program incorporating retail offers and campaign activity. This stemmed from commissioned research showing one in five Australian couples hadn’t been on a holiday without their kids for at least five years.

A third success was helping to create the itinerary for a new Melbourne Cup cruise, which is now in its fourth year. 

Andrews saw big things ahead for Carnival and noted the arrival of a new ship, Carnival Splendor, at the end of 2019. 

Prior to joining Carnival, Andrews largely built her career working for agencies and was a client account director at BMF and Soup before consulting on Telstra’s loyalty program. She then became marketing director at Fairfax’s RSVP dating site.  

 Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in