Perpetual CMO departs for MLC

Group executive of marketing departs, GM marketing steps up as interim chief

Kylie Smith
Kylie Smith

Perpetual has confirmed the departure of its CMO, Kylie Smith, after five-and-a-half years leading the financial services group’s marketing efforts.

A spokesperson confirmed Smith left at the end of June to take up a new role at MLC, where she starts in August. Smith had been group executive of marketing for the past three years, initially joining Perpetual as GM of marketing and communications in 2014. Her work saw Smith featured in the 2016 edition of the CMO50, Australia's pre-eminent list of innovative and effective marketing leaders.

Prior to this, Smith was group head of internal communications at Westpac for nearly two years. Her resume also includes five years as head of corporate affairs for BT Financial Group, her second stint after working as a consultant for a little over a year. She’d previously spent nine years as BT Financial group’s head of marketing and senior VP.

While a permanent appointment is confirmed, Perpetual has confirmed Siobhan Keaton, its GM marketing and segment development manager for the Perpetual Private business, will act as interim group executive of marketing and communications.

Keaton has been with Perpetual for four years. Previously she worked as head of marketing at Shadforth Financial Group Australia, and has a background in strategy, divisional leadership and marketing.

MLC is in the process of being spun out of the NAB business following last year’s banking royal commission into misconduct in the banking, superannuation and financial services industry. Initially, it was expected to be divested by the end of 2019. However, in a February announcement, NAB said it was giving itself until the end of the 2020 financial year to separate MLC via a public market exit or trade sale.

MLC has four business areas: Financial advice platforms, retirement investment solutions including superannuation, and asset management.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Commercial.

Djordje Milutinovich

​Understanding customer experience from the inside out

Read more

Latest Podcast

More podcasts

Sign in