How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Capgemini launches Capgemini Invent in Australia and New Zealand
Capgemini Invent aims to accelerate digital transformation
Capgemini has launched Capgemini Invent in Australia and New Zealand, following the global launch of the business last year.
Capgemini Invent aims to accelerate the process of turning ideas into prototypes and scalable real-world solutions, leveraging the full business and technology expertise of the Capgemini Group, for clients. The division comprises a team of over 7000 from more than 30 offices around the world and 25 studios globally and is designed to help business leaders find new sources of value.
“Capgemini Invent offers its clients a new model for digital transformation delivery, bringing key sector expertise together with a broad cross-section of disciplines, from strategy and technology to data science and creative design,” managing director of Capgemini Invent, Europe and APAC, Volkmar Varnhagen, said.
“We are excited to expand our footprint in Australia and New Zealand as it demonstrates our continuing investment to bring to life what’s next for our clients globally.”
Capgemini said Invent encapsulates the new ways it's striving to work with clients worldwide.
“The launch of Capgemini Invent in Australia and New Zealand strengthens our transformation capabilities to orchestrate meaningful changes across every facet of our clients’ business in an agile way to drive continuous growth and innovation," Capgemini in Australia and New Zealand managing director, Olaf Pietschner, said.
"In today’s experience-led economy, the combination of Capgemini’s global scale, coupled with local expertise, will further enhance our ability to help clients navigate the myriad of opportunities presented by digital technologies and to reinvent their business and customer experience models.
“I am excited about the new pathways that Capgemini Invent will bring to our clients in accelerating the development of their ideas to sustainable transformation with speed and agility.”
Capgemini Invent’s capabilities aims to provide clients with the ability to operate at the speed of digital; to ideate and design digital transformation strategy, tangible digital solution prototypes and transformation plans, while assessing the path for scaling and monitoring them by leveraging the full expertise of the group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism
Commercial.
Djordje Milutinovich
Understanding customer experience from the inside out