Capgemini Invent aims to accelerate digital transformation
Capgemini has launched Capgemini Invent in Australia and New Zealand, following the global launch of the business last year.
Capgemini Invent aims to accelerate the process of turning ideas into prototypes and scalable real-world solutions, leveraging the full business and technology expertise of the Capgemini Group, for clients. The division comprises a team of over 7000 from more than 30 offices around the world and 25 studios globally and is designed to help business leaders find new sources of value.
“Capgemini Invent offers its clients a new model for digital transformation delivery, bringing key sector expertise together with a broad cross-section of disciplines, from strategy and technology to data science and creative design,” managing director of Capgemini Invent, Europe and APAC, Volkmar Varnhagen, said.
“We are excited to expand our footprint in Australia and New Zealand as it demonstrates our continuing investment to bring to life what’s next for our clients globally.”
Capgemini said Invent encapsulates the new ways it's striving to work with clients worldwide.
“The launch of Capgemini Invent in Australia and New Zealand strengthens our transformation capabilities to orchestrate meaningful changes across every facet of our clients’ business in an agile way to drive continuous growth and innovation," Capgemini in Australia and New Zealand managing director, Olaf Pietschner, said.
"In today’s experience-led economy, the combination of Capgemini’s global scale, coupled with local expertise, will further enhance our ability to help clients navigate the myriad of opportunities presented by digital technologies and to reinvent their business and customer experience models.
“I am excited about the new pathways that Capgemini Invent will bring to our clients in accelerating the development of their ideas to sustainable transformation with speed and agility.”
Capgemini Invent’s capabilities aims to provide clients with the ability to operate at the speed of digital; to ideate and design digital transformation strategy, tangible digital solution prototypes and transformation plans, while assessing the path for scaling and monitoring them by leveraging the full expertise of the group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.
Sumit Takim
In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia