Outdoor media company brings on Dan Jess
Boutique outdoor media company, Bishopp, has appointed a new marketing manager, Dr Dan Jess.
The former marketing manager of Tektonia and COO of Fuse Agency, Jess’ mandate is to strengthen Bishopp’s stakeholder relationships, creative ad outputs and communication with the broader community.
“Coming from an agency-side background, I am incredibly excited to join the Bishopp team in this new role, that will see me working closely with every aspect of the business,” Jess said. “In the coming months, our team will actively build highly engaged digital communities around Bishopp Group brands, as we expand further into regions within Australia and New Zealand.”
Jess has been in digital advertising and marketing communications for over 15 years.
CEO of Bishopp, Brad Bishopp, said he was looking forward to building a strong relationship with the new marketing manager.
Established in 1993, Bishopp is a privately owned Outdoor Media company with reach across metro and regional Australia and New Zealand. In 2017, Bishopp expanded its offering into airports, increasing its total assets to 2500 opportunities across 18 locations around Australia and New Zealand.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...
Paul Scott
How to design for a speculative future - Customer Design - CMO Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?