How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Bishopp Group appoints new head of marketing
Outdoor media company brings on Dan Jess
Boutique outdoor media company, Bishopp, has appointed a new marketing manager, Dr Dan Jess.
The former marketing manager of Tektonia and COO of Fuse Agency, Jess’ mandate is to strengthen Bishopp’s stakeholder relationships, creative ad outputs and communication with the broader community.
“Coming from an agency-side background, I am incredibly excited to join the Bishopp team in this new role, that will see me working closely with every aspect of the business,” Jess said. “In the coming months, our team will actively build highly engaged digital communities around Bishopp Group brands, as we expand further into regions within Australia and New Zealand.”
Jess has been in digital advertising and marketing communications for over 15 years.
CEO of Bishopp, Brad Bishopp, said he was looking forward to building a strong relationship with the new marketing manager.
Established in 1993, Bishopp is a privately owned Outdoor Media company with reach across metro and regional Australia and New Zealand. In 2017, Bishopp expanded its offering into airports, increasing its total assets to 2500 opportunities across 18 locations around Australia and New Zealand.
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