Danielle Hamilton steps into head of marketing role with the banking group.
ING Australia has appointed former Samsung marketer, Danielle Hamilton (nee Palmer), as its new head of marketing.
Hamilton joins ING with a strong background in consumer and retail marketing covering global brands such as Samsung and Chobani as a client-side marketer, and Budweiser, Ikea, KFC and Huggies on the agency side.
Hamilton spent just over 18 months as head of marketing for Samsung. Prior to this, she held various marketing roles in the three years she spent at Chobani. ING Australia head of retail, Melanie Evans, said ING prides itself on recruiting the best possible leaders from a variety of backgrounds.
“Our first priority is looking for people who share our obsession for helping customers get ahead,” she told CMO.
“We are always on the look out for talented leaders with backgrounds beyond financial services; that’s how we build a diversity of thinking that best serves our customers and our people.
“We want to keep building on the unique position we occupy in Australia’s banking market, so naturally we were looking for a marketing leader with experience in consumer and brand led businesses.”
ING Australia serves more than two million customers across daily banking, home loans, credit cards, personal loans, superannuation and insurance.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
