Former CMO50 2018 One to Watch, Caroline Patrick, takes on brand and membership engagement
Former Radio Rentals SA marketer, CMO50 2018 One to Watch, and head judge for AMI, Caroline Patrick, is the new director of brand and member engagement for Super SA.
Patrick has held senior and executive marketing roles with Bendigo and Adelaide Bank, Police and Emergency Services Health, and Radio Rentals.
Super SA told CMO Patrick brings strong experience in corporate branding, customer experience, governance and strategy, which will complement Super SA’s new-look, highly-skilled executive team.
“Caroline will be a real asset to the Super SA team. Her appointment aligns well with our strategic plan and her role will support us in all that we do for members,” said Super SA chief executive, Dascia Bennett.
“Her experience in member engagement is going to be a real positive for us as we work to build relationships with our members and make the super experience even better for employees of the SA public sector.”
Super SA manages superannuation for over 200,000 public sector employees and partners with specialist investment manager, Funds SA to invest over $28 billion.
Patrick was national general manager marketing and customer insights Radio Rentals SA for just over 18 months, during which time she created a new brand to take the Radio Rentals Group into the NSW market and built out a data-driven marketing and insights function that could succeed in an omni-channel retailing and communications environment. It was work that was recognised in the 2018 edition of CMO50.
It is unclear if Patrick will be replaced at Radio Rentals SA, which has moved to a new operating model.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...
Unnit Dedhia
How chatbot marketing brought a supernatural exhibition to digital life
We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...
Fiza Syed
Customer loyalty in the time of COVID-19
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing