Former marketing director of Dyson to lead Australia and New Zealand marketing
The former marketing director of Dyson and part of CMO50 2017, Caroline Bonpain, has been appointed the new marketing director of De’Longhi Group A/NZ.
Bonpain will oversee the De’Longhi, Kenwood and Braun brands across Australia and New Zealand, and be at the forefront of a transformative time for the company.
Bonpain brings with her over 18 years of senior marketing experience, leading teams across multinationals including Coca-Cola, Nestlé and Kimberly Clark, and was most recently at Dyson A/NZ, where she made the CMO50 in 2017.
She will lead the planning, development and implementation of the company’s marketing strategies, accelerate the digital evolution of the business, drive in store transformation and deliver best in class customer service and customer experience.
“I am delighted to join De’Longhi Group at such an exciting time for the company. In a changing retail and consumer communications landscape, there is huge potential to be innovative and engage customers in a way that is rewarding for both the brand and customer, and I look forward to working across the group and with each team to achieve the business’ strategic goals,” Bonpain told CMO.
“Having also established my own consultancy, I look forward to bringing to De’Longhi Group my passion in helping foster high-performance teams and culture transformation.”
De’Longhi CEO, Paolo Albertoni, said the business is thrilled to welcome someone with Bonpain’s passion and skillset.
“As our Australia and NZ team continues to bring quality, innovation and Italian design into Australian homes, Caroline’s deep expertise and understanding of marketing, customer experience and innovation as well as people development will be invaluable to our company and the team’s long-term success,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
