Bonpain takes marketing director role at De’Longhi Group

Former marketing director of Dyson to lead Australia and New Zealand marketing

The former marketing director of Dyson and part of CMO50 2017, Caroline Bonpain, has been appointed the new marketing director of De’Longhi Group A/NZ.

Bonpain will oversee the De’Longhi, Kenwood and Braun brands across Australia and New Zealand, and be at the forefront of a transformative time for the company.

Bonpain brings with her over 18 years of senior marketing experience, leading teams across multinationals including Coca-Cola, Nestlé and Kimberly Clark, and was most recently at Dyson A/NZ, where she made the CMO50 in 2017.

She will lead the planning, development and implementation of the company’s marketing strategies, accelerate the digital evolution of the business, drive in store transformation and deliver best in class customer service and customer experience.

“I am delighted to join De’Longhi Group at such an exciting time for the company. In a changing retail and consumer communications landscape, there is huge potential to be innovative and engage customers in a way that is rewarding for both the brand and customer, and I look forward to working across the group and with each team to achieve the business’ strategic goals,” Bonpain told CMO.

“Having also established my own consultancy, I look forward to bringing to De’Longhi Group my passion in helping foster high-performance teams and culture transformation.”

De’Longhi CEO, Paolo Albertoni, said the business is thrilled to welcome someone with Bonpain’s passion and skillset.

“As our Australia and NZ team continues to bring quality, innovation and Italian design into Australian homes, Caroline’s deep expertise and understanding of marketing, customer experience and innovation as well as people development will be invaluable to our company and the team’s long-term success,” he said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in