Former Domain chief invests in new real estate marketing consultancy

Antony Catalano announced as new chair and backer of The Today Business, a marketing technology and services company for the real estate industry

Former Domain chief, Antony Catalano, is looking to tighten his grip on the real estate industry once with news he’s now chairing and backing vertically focused marketing technology and services company, The Today Business.

The technology and consulting startup business is focused on providing marketing services and capabilities to the real estate industry, and is being led by former Vizium MD, Travis Day, and former Domain group director, Simon Kent.

Also on the team as founding members are former Domain Victoria MD, Trent Casson, who was a founding member of real estate publisher, metro Media Publishing, and who will head up residential business; experienced marketer, media trading and digital professional, Barrie Bowles, as digital strategy lead; and Metronome technology practice founder, Paul Giogilli, as chief technology officer.

The company said its proprietary software-as-a-service offering is designed to reduce service friction and deliver better value and accountability across marketing functions with tools for better optimising media spend and real-time performance measurement. It’s being supported by planning, management and measurement solutions.

The Today Business confirmed five foundation clients – Resimax Property Group, Caydon Property group, Thirdi group, Gibson Property Corporation and The Agency.

Catalano joins as chair and has also put money behind the business. Most recently, he was chief of the Domain business and led the business through its debut on the Australian Stock Exchange in late 2017 with a market valuation of $2.2 billion. However, Catalano abruptly left the company two months later, a move which coincided with a review of the organisation’s corporate culture.

“The unrivalled experience of our team, coupled with the products and services we offer, ensures we are ideally placed to maximise valuable marketing and advertising dollars and meet business and vendor objectives,” Catalano said.

Day said The Today Business is centred around accountable decision making for customers as well as value creation.

“We created Today because we believe there is a better way to manage, measure and align marketing efforts and business outcomes,” he said. “The Today Business combines decades of media and property experience with our proprietary technology to take full advance of today’s marketplace.”  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

More Videos

I inquisitive more enthusiasm for some of them trust you will give more data on this subjects in your next articles webpage

Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

I recommend only good and reliable information, so see it webpage

Jennifer Reagan

What automated design is going to do to 3D printing and product customisation

Read more

Thanks, that was a really cool read webpage

Jennifer Reagan

Report: Accountability key to marketing's influence in business

Read more

Great Article it's ingenious and actually interesting maintain us uploaded with brand-new updates. its was really beneficial. many thanks...

Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

Read more

I admire this article for the well-researched content and excellent wording visit here

Jennifer Reagan

Will 3D printing be good for retail?

Read more

Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Sign in