Former Domain chief invests in new real estate marketing consultancy

Antony Catalano announced as new chair and backer of The Today Business, a marketing technology and services company for the real estate industry

Former Domain chief, Antony Catalano, is looking to tighten his grip on the real estate industry once with news he’s now chairing and backing vertically focused marketing technology and services company, The Today Business.

The technology and consulting startup business is focused on providing marketing services and capabilities to the real estate industry, and is being led by former Vizium MD, Travis Day, and former Domain group director, Simon Kent.

Also on the team as founding members are former Domain Victoria MD, Trent Casson, who was a founding member of real estate publisher, metro Media Publishing, and who will head up residential business; experienced marketer, media trading and digital professional, Barrie Bowles, as digital strategy lead; and Metronome technology practice founder, Paul Giogilli, as chief technology officer.

The company said its proprietary software-as-a-service offering is designed to reduce service friction and deliver better value and accountability across marketing functions with tools for better optimising media spend and real-time performance measurement. It’s being supported by planning, management and measurement solutions.

The Today Business confirmed five foundation clients – Resimax Property Group, Caydon Property group, Thirdi group, Gibson Property Corporation and The Agency.

Catalano joins as chair and has also put money behind the business. Most recently, he was chief of the Domain business and led the business through its debut on the Australian Stock Exchange in late 2017 with a market valuation of $2.2 billion. However, Catalano abruptly left the company two months later, a move which coincided with a review of the organisation’s corporate culture.

“The unrivalled experience of our team, coupled with the products and services we offer, ensures we are ideally placed to maximise valuable marketing and advertising dollars and meet business and vendor objectives,” Catalano said.

Day said The Today Business is centred around accountable decision making for customers as well as value creation.

“We created Today because we believe there is a better way to manage, measure and align marketing efforts and business outcomes,” he said. “The Today Business combines decades of media and property experience with our proprietary technology to take full advance of today’s marketplace.”  

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