Viva Energy appoints Myer marketer to CMO role

Egan most recently held senior marketing, brand and consumer roles at Myer

Andrew Egan has been appointed as general manager marketing for Viva Energy Australia

Egan most recently held senior marketing, brand and consumer roles at Myer

His role as group general manager of marketing at Myer saw him lead the omni-channel brand management across marketing, digital, loyalty and data which was closely aligned to customer insights. 

In a statement, Viva Energy said the appointment signals Viva Energy's renewed focus on retail customers, and in using market driven insights to drive strong brand and value perception of the retail business in a highly competitive category. 

Egan said he’s pleased to be joining Viva Energy.

“I’m delighted to be joining one of Australia’s leading and most respected energy companies. I look forward to leveraging my experience in data and consumer insights to help Viva Energy grow its retail offering and brand across the country.” 

Egan's career spans across both an agency and marketing background, with a strong understanding of the customer, brand building and driving strong commercial returns across multiple sectors including; retail department stores, aviation, FMCG, publishing, liquor, insurance and financial services. 

Egan is expected to help drive the strategic direction of the Viva Energy retail channel. 

Megan Foster, executive general manager consumer at Viva Energy, said the business is thrilled to welcome someone with Egan’s skillset to Viva Energy. 

“He brings with him a wealth of retail expertise and a proven track record in delivering consumer marketing and loyalty programmes across a number of relevant retail sectors,” she said. 

“As we continue to grow our retail sites and price competitiveness across the country, Andrew’s market oriented and customer centric approach brings a breadth of skills, knowledge and expertise which will be invaluable to our retail channel’s long term success.” 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu  

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in