Aussie brings on head of marketing, has ‘big plans’ for brand

Sascha Hunt was previously at Allianz

Aussie has brought on a new head of marketing, Sascha Hunt, who joins fresh from her role as group general manager of marketing at Allianz. 

Hunt takes over the role from Deborah Kytic, who was head of marketing and digital for more than three years, after she left the financial provider in April this year.

David Smith, chief customer officer at Aussie, confirmed the appointment of Hunt to CMO as head of brand and marketing. 

He told CMO Hunt will have responsibility for Aussie’s brand, acquisition, communications, customer engagement, digital, and local area marketing efforts, leading a team of 25. 

“I’m delighted Sascha has joined Aussie to head up our brand and marketing efforts. Sash was most recently at Allianz where she has been leading their marketing team for the past four years, with decades of experience also under her belt from Tabcorp, Google, BT Financial Group, Citibank, ING Direct and Qantas. 

“We have big plans for our brand this year and I’m thrilled to have Sash on-board to drive forward this critical work,” Smith said.   

Hunt said Aussie is a well-known Australian brand with a strong legacy. 

“I’m excited to join the business at such a pivotal time, and am looking forward to working with the team to shape Aussie’s brand and marketing for an even stronger future,” she told CMO

Hunt spent more than four years at Allianz in a variety of roles, including group general manager of marketing, and general manager of consumer marketing. Prior to this she was also head of digital marketing, strategy and innovation at Tabcorp.

Aussie said last year the group had taken the opportunity to review its executive team structure following the departure of GM of customer experience and technology, Richard Burns, for Commsec. Following this, the customer experience team was reporting into Smith, its then GM of strategy and product, who also became the chief customer officer.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in