CMO's top 8 martech stories for the week - 25 April 2019

All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.

Terminus debuts new ABM features

Terminus, an account-based marketing execution platform, has rolled out a swathe of new features.

Account-based Scorecard offers an account-to-revenue view of account-based and traditional marketing program performance. It also empowers customers to measure across lifecycle stages, helping B2B marketing teams focus on quality experiences that drive revenue over high-volume, low-quality engagements that drive leads.

The account-centric measurement capability incorporates outbound and inbound activities executed by both marketing and sales teams into a single scorecard and reporting framework.

Additionally, Terminus now provides digital advertising capabilities reaching audiences in global markets and enabling account-level targeting across all regions around the world. The new display advertising is GDPR and CCPA compliant alongside the already available integration to LinkedIn for global reach. Key to Terminus’ advertising functionality is the ability to manage fraud concerns, limiting ad fraud to less than two per cent.

New Sales Activation Tools from Engagio

Fellow ABM platform provider, Engagio, has also been busy on the product enhancements front, launching Sales Activation Tools, a scalable set of capabilities to provide customised and relevant real-time account insights to marketing and sales users.

The Sales Activation Tools, which include real-time alerts and reports, territory digests, and account insights in CRM, aims to empower marketing and sales to act together on the right activities, boosting ABM initiatives.

LiveTiles aims for more intelligent visual search

Australian workplace management software vendor, LiveTiles, has partnered with Oxford University-backed company, Zegami, to launch an enterprise-grade, visual search and analytics solution.

Zegami’s data exploration platform presents a simple way for business users to view large sets of data visually, to facilitate its interpretation and analysis, dissemination of the resulting findings and conclusions across the organisation, without IT involvement. The company was spun out of Oxford Sciences Innovation.

Under the partnership, Zegami’s technology will be integrated into LiveTiles’ Intelligent Workplace Platform, providing a big data analysis solution for existing and future enterprise customers.

Informatica launches AI-driven innovations

Informatica, an enterprise cloud data management company, has announced 150+ new features and AI-driven innovations across five key segments.

The innovations, built on a unified, modular, and microservices-based platform powered by the Informatica Claire engine, aim to provide enterprise-wide collaboration across business and IT and in serverless, multi-cloud and hybrid environments.

Enhancements to the five key segment areas include: Intelligent Enterprise Data Catalog; Intelligent Cloud and Hybrid Data Management for AI-powered data and intelligent structure discovery; Intelligent Master Data Management aimed at building a data-led 360-degree view of the customer; Intelligent Data Governance and Privacy including automated governance capability; and Intelligent Big Data for data lake management.

Blueshift raises US$15 million

Customer data activation platform, Blueshift, has secured US$15 million in Series-B investment, led by Softbank’s new AI-focused early stage fund, Softbank Ventures Asia.

Blueshift’s previous investors, including Storm Ventures and Nexus Venture Partners, also participated in the Series-B funding round, which brings Blueshift’s total financing to US$30 million to date. The latest cash injection sees Josh Francia, who served previously as VP of marketing at LendingTree, join Blueshift as chief growth officer.

Blueshift’s platform is used by consumer marketers in diverse industries ranging from media and publishing, travel, retail, personal finance and more, transforming from a channel-centric approach to a customer-centric one. The company plans to use the funds to accelerate the growth of its platform and build an ecosystem of apps under its newly released app framework.

Native raises US$2.5 million

Also gaining fresh funding this week is on-demand marketplace, Native, which secured US$2.5 million to fuel global growth.

Led by Lavrock Ventures, alongside participation from Riverbend Capital, this funding round comes at an important time in the market research industry.

“Native has seen impressive growth in a short time with an incredibly lean team,” said Lavrock’s Daniel Hanks, who joined the board in conjunction with the financing.

“This versatility is widely appreciated by customers. Whether the company is monitoring humanitarian conditions in embattled Syrian cities in real-time, or gauging the in-store presence of one of the world’s leading brands in Japan, Native's ability to serve up needle-moving data that matters is a game changer for multiple industries. Native is making on-the-ground research faster, better and more affordable to clients desperate to improve beyond the margin.”

Intercom launches Product Tour Solution

Intercom, a customer messaging platform, has taken the wrappers off Product Tours, a new solution to give businesses the tools to build personalised product tours.

Product Tours aims to drive greater adoption of features, help customers navigate workflows, and ensure the customer journey is personalised, straightforward and connected.

Product Tours is powered by a customer data platform, allowing tours to be delivered in context and tailored to who they are and what they’re doing at that moment.

Quantum Metric unveils Activate

Quantum Metric, a digital experience intelligence platform, has revealed Activate, a capability that empowers businesses to dynamically respond to user behaviour in the moment. 

Activate leverages Quantum Metric’s real-time data engine to surface digital insights and makes them actionable within any platform. The relevant information is computed and shared via the vendor's real-time Web hook to numerous endpoints, all within milliseconds of an actual user experience anomaly. 

Key features of Quantum Metric Activate include Rescue, for detecting customer frustrations and deploying rescue attempts immediately, along with Re-engage, which creates dynamic segments for retargeting or personalisation based on unique behaviours. The Enrich function then passes behavioural information into other analytics tools for alerting, reporting or segmentation purposes.

To support its offering, Quantum Metric has aligned with several technology partners, including Adobe Experience Cloud, Qualtrics, Optimizely and Tealium.

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