Deliveroo brings on ex-Google creative leader as head of marketing

New Australian marketing leader tasked with driving the food delivery service's national growth

Jeremy Brook
Jeremy Brook

Deliveroo has recruited Google’s former head of creative partnerships, Jeremy Brook, as its new head of marketing for Australia.

Brook has spent the past five years at Google, based in the search giant’s Amsterdam office and overseeing in-house creative services for the region. The work saw him working with brands such as Nike, Trivago and Lego. He also developed a trademarked methodology and patent around these services during this time.

Prior to this, Brook led digital and media innovation globally for Heineken. He’s also been a group account director at 180 Amsterdam, Lowe Worldwide in Sydney, and Draftfcb in London.

The appointment comes as Deliveroo ramps up its local expansion plans and introduces what it’s calling the first subscription service for a food delivery platform in this market. In its first week, the group signed up 20,000 subscribers in Australia.

It’s also recently signed up the 10,000 restaurant to its platform and now has 6500 riders across the country.

“Deliveroo is the leading innovator in the food sector and it’s an incredible exciting time to be part of this,” Brook said. “Whether it’s Plus, Virtual brands of Deliveroo Editions, Deliveroo is at the forefront of using technology to completely transform the relationship between Australians and food.

“I look forward to bringing my experience to the team as we continue to grow and expand in Australia and offer new ways for customers to order their favourite foods and for restaurants to reach customers.”

Deliveroo country manager, Levi Aron, said Brook’s 18 years’ experience including digital transformation, design thinking, storytelling and creativity across Australia and Europe made him a great asset to the business.

“This experience will be essential as Deliveroo continues to push the boundaries and transform the way Australians think about food,” he commented. “With the recent introduction of Deliveroo Plus and the creation of an edible burger wall in Sydney’s Martin Place, we’re really ramping up how we’re engaging with customers and restaurants. We are thrilled to have Jeremy on-board to lead campaigns that deliver on our mission to become the definitive food company.”

 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in