New Australian marketing leader tasked with driving the food delivery service's national growth
Deliveroo has recruited Google’s former head of creative partnerships, Jeremy Brook, as its new head of marketing for Australia.
Brook has spent the past five years at Google, based in the search giant’s Amsterdam office and overseeing in-house creative services for the region. The work saw him working with brands such as Nike, Trivago and Lego. He also developed a trademarked methodology and patent around these services during this time.
Prior to this, Brook led digital and media innovation globally for Heineken. He’s also been a group account director at 180 Amsterdam, Lowe Worldwide in Sydney, and Draftfcb in London.
The appointment comes as Deliveroo ramps up its local expansion plans and introduces what it’s calling the first subscription service for a food delivery platform in this market. In its first week, the group signed up 20,000 subscribers in Australia.
It’s also recently signed up the 10,000 restaurant to its platform and now has 6500 riders across the country.
“Deliveroo is the leading innovator in the food sector and it’s an incredible exciting time to be part of this,” Brook said. “Whether it’s Plus, Virtual brands of Deliveroo Editions, Deliveroo is at the forefront of using technology to completely transform the relationship between Australians and food.
“I look forward to bringing my experience to the team as we continue to grow and expand in Australia and offer new ways for customers to order their favourite foods and for restaurants to reach customers.”
Deliveroo country manager, Levi Aron, said Brook’s 18 years’ experience including digital transformation, design thinking, storytelling and creativity across Australia and Europe made him a great asset to the business.
“This experience will be essential as Deliveroo continues to push the boundaries and transform the way Australians think about food,” he commented. “With the recent introduction of Deliveroo Plus and the creation of an edible burger wall in Sydney’s Martin Place, we’re really ramping up how we’re engaging with customers and restaurants. We are thrilled to have Jeremy on-board to lead campaigns that deliver on our mission to become the definitive food company.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation