New Australian marketing leader tasked with driving the food delivery service's national growth
Deliveroo has recruited Google’s former head of creative partnerships, Jeremy Brook, as its new head of marketing for Australia.
Brook has spent the past five years at Google, based in the search giant’s Amsterdam office and overseeing in-house creative services for the region. The work saw him working with brands such as Nike, Trivago and Lego. He also developed a trademarked methodology and patent around these services during this time.
Prior to this, Brook led digital and media innovation globally for Heineken. He’s also been a group account director at 180 Amsterdam, Lowe Worldwide in Sydney, and Draftfcb in London.
The appointment comes as Deliveroo ramps up its local expansion plans and introduces what it’s calling the first subscription service for a food delivery platform in this market. In its first week, the group signed up 20,000 subscribers in Australia.
It’s also recently signed up the 10,000 restaurant to its platform and now has 6500 riders across the country.
“Deliveroo is the leading innovator in the food sector and it’s an incredible exciting time to be part of this,” Brook said. “Whether it’s Plus, Virtual brands of Deliveroo Editions, Deliveroo is at the forefront of using technology to completely transform the relationship between Australians and food.
“I look forward to bringing my experience to the team as we continue to grow and expand in Australia and offer new ways for customers to order their favourite foods and for restaurants to reach customers.”
Deliveroo country manager, Levi Aron, said Brook’s 18 years’ experience including digital transformation, design thinking, storytelling and creativity across Australia and Europe made him a great asset to the business.
“This experience will be essential as Deliveroo continues to push the boundaries and transform the way Australians think about food,” he commented. “With the recent introduction of Deliveroo Plus and the creation of an edible burger wall in Sydney’s Martin Place, we’re really ramping up how we’re engaging with customers and restaurants. We are thrilled to have Jeremy on-board to lead campaigns that deliver on our mission to become the definitive food company.”
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