Virtual candidate to change the political conversation

Isobar Australia and Cox Inall Change have collaborated with Australian Futures Project and Roy Morgan to create The Perfect Candidate, a data-generated virtual candidate

It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.

Isobar Australia and Cox Inall Change have collaborated with Australian Futures Project and Roy Morgan to create The Perfect Candidate, a data-generated virtual candidate that contrasts the people’s issues of concerns against the major political parties and sitting candidates in Federal electorates. 

Created from the data and insights of more than 125,000 Australians, the campaign and website has been built as a reflection of what the entire nation cares about. It’s also possible to explore the data through a national lens to see how those concerns vary across state, region, age and gender.

Thirty months of data collected since the last Australian election from market research company, Roy Morgan, was mapped against policy statements on the websites of the political parties and independents, alongside analysis from the Australian Futures Project. 

The Perfect Candidate aims to address the frustrations many Australians feel towards modern day politics and media focus, which is often driven by short-term thinking.

Isobar built the overall concept of The Perfect Candidate including creating the website, working in partnership with Cox Inall Change, its sister agency specialising in public relations for government and the not-for-profit sector, who managed the extensive communications campaign, including social and media outreach of the project. 

Isobar MD, Erik Hallander, said it was thrilled to have partnered with the Australian Futures Project and Cox Inall Change on this campaign.

“We love working with brands to tell incredible stories, born from creativity and ignited by technology. The Perfect Candidate is a great example of this, and we’re proud of the final product. We can’t wait to see what’s next,” he said.  

Australian Futures Project executive director, Ralph Ashton, said the company designed The Perfect Candidate to create greater transparency between political parties and the people they’re representing.

“By sharing the data and insights, Australians have the power to change the conversation from short-term problems to long-term solutions, holding their leaders more accountable for the decisions they make and starting a more constructive and courageous conversation to create the future they actually want.”

Cox Inall Change GM, Justine Sywak, said The Perfect Candidate is the first-ever digital candidate that was designed to disrupt and change the conversation during the election campaign, giving a voice to the concerns of Australians.

“This collaborative partnership with Australian Futures Project, Isobar and Cox Inall Change shows what is achievable by harnessing the power of technology, innovation and passion to create a powerful tool for courageous citizen action.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in