Virtual candidate to change the political conversation

Isobar Australia and Cox Inall Change have collaborated with Australian Futures Project and Roy Morgan to create The Perfect Candidate, a data-generated virtual candidate

It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.

Isobar Australia and Cox Inall Change have collaborated with Australian Futures Project and Roy Morgan to create The Perfect Candidate, a data-generated virtual candidate that contrasts the people’s issues of concerns against the major political parties and sitting candidates in Federal electorates. 

Created from the data and insights of more than 125,000 Australians, the campaign and website has been built as a reflection of what the entire nation cares about. It’s also possible to explore the data through a national lens to see how those concerns vary across state, region, age and gender.

Thirty months of data collected since the last Australian election from market research company, Roy Morgan, was mapped against policy statements on the websites of the political parties and independents, alongside analysis from the Australian Futures Project. 

The Perfect Candidate aims to address the frustrations many Australians feel towards modern day politics and media focus, which is often driven by short-term thinking.

Isobar built the overall concept of The Perfect Candidate including creating the website, working in partnership with Cox Inall Change, its sister agency specialising in public relations for government and the not-for-profit sector, who managed the extensive communications campaign, including social and media outreach of the project. 

Isobar MD, Erik Hallander, said it was thrilled to have partnered with the Australian Futures Project and Cox Inall Change on this campaign.

“We love working with brands to tell incredible stories, born from creativity and ignited by technology. The Perfect Candidate is a great example of this, and we’re proud of the final product. We can’t wait to see what’s next,” he said.  

Australian Futures Project executive director, Ralph Ashton, said the company designed The Perfect Candidate to create greater transparency between political parties and the people they’re representing.

“By sharing the data and insights, Australians have the power to change the conversation from short-term problems to long-term solutions, holding their leaders more accountable for the decisions they make and starting a more constructive and courageous conversation to create the future they actually want.”

Cox Inall Change GM, Justine Sywak, said The Perfect Candidate is the first-ever digital candidate that was designed to disrupt and change the conversation during the election campaign, giving a voice to the concerns of Australians.

“This collaborative partnership with Australian Futures Project, Isobar and Cox Inall Change shows what is achievable by harnessing the power of technology, innovation and passion to create a powerful tool for courageous citizen action.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in