Fintech seeking CMO and CPO
Zip is enjoying significant local growth if its recruitment is anything to go by.
The fintech is currently seeking a CMO and a chief product offer to add to its team. Both roles are new and will be in addition to the existing marketing team already in place. The new roles will sit within the executive team, and be responsible for leading Zip through its next growth phase and beyond.
Katrina Ang, who is currently head of marketing and is staying in this role, started working with Zip in 2018 in order to relaunch the Zip brand. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.
Zip co-founder and CEO, Larry Diamond, told CMO the company is experiencing exponential growth.
“We are scaling our marketing and product teams to improve our customer experience and relationships,” he said. “Zip requires an exceptional CMO to drive consumer acquisition, retention and frequency whilst supporting partner success, and a dynamic chief product officer to deliver measurable business results through product features and solutions that meet market needs and company goals.”
Zip is one of Australia’s fastest growing fintechs and the company behind products such as Zip (Zip Pay, Zip Money) and PocketBook. Zip issues credit and facilitates payments, both online and in-store, connecting partners (i.e. merchants/retailers) with consumers helping them buy and pay on the platform.
Currently, over one million customers choose to pay with Zip, which is available online and in store at more than 12,500 retailers.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia