Fintech seeking CMO and CPO
Zip is enjoying significant local growth if its recruitment is anything to go by.
The fintech is currently seeking a CMO and a chief product offer to add to its team. Both roles are new and will be in addition to the existing marketing team already in place. The new roles will sit within the executive team, and be responsible for leading Zip through its next growth phase and beyond.
Katrina Ang, who is currently head of marketing and is staying in this role, started working with Zip in 2018 in order to relaunch the Zip brand. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.
Zip co-founder and CEO, Larry Diamond, told CMO the company is experiencing exponential growth.
“We are scaling our marketing and product teams to improve our customer experience and relationships,” he said. “Zip requires an exceptional CMO to drive consumer acquisition, retention and frequency whilst supporting partner success, and a dynamic chief product officer to deliver measurable business results through product features and solutions that meet market needs and company goals.”
Zip is one of Australia’s fastest growing fintechs and the company behind products such as Zip (Zip Pay, Zip Money) and PocketBook. Zip issues credit and facilitates payments, both online and in-store, connecting partners (i.e. merchants/retailers) with consumers helping them buy and pay on the platform.
Currently, over one million customers choose to pay with Zip, which is available online and in store at more than 12,500 retailers.
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People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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