Report: Top global digital business transformation accelerators named

The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019 evaluated 15 providers of digital transformation

Forrester has named its top Global Digital Business Transformation Accelerators for the first quarter of the year, with EY, McKinsey & Company, Accenture, Publicis Sapient, IBM, and PwC leading the way.

The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019 evaluated 15 providers of digital transformation, naming its leaders, strong performers, and contenders.

The report said many firms have built up their transformation capabilities within operational silos and while each of the firms can deliver most of the capabilities evaluated, few can deliver them seamlessly to customers as a transformation accelerator service.

“Executives the world over now embrace the importance of some kind of digital transformation. But few CEO’s understand what’s required to truly evolve their company into an effective digital business,” the report said.

“When these pockets of innovation are not tied to broader business strategy and true market understanding, transformation stalls. Now, more than ever, speed of design and execution are vital to success; having the right services partners to shape strategy, design experiences, and fill in gaps in skill sets will accelerate your firm on its journey.”

The report said EY stands out as a business innovator and integrated transformation capabilities; McKinsey & Company leads in strategy, change management and is outcome-based; Accenture delivers broad capabilities for complex transformation, Publicis Sapient designs great digital experiences, IBM was noted for its unmatched technology expertise, and PwC for its operations design and execution, and change management.

The report also noted Deloitte, KPMG, Capgemini, Cognizant, Wipro, and Atos as strong performers; and Tata Consultancy Services, Infosys, and DXC Technology as contenders.

Forrester says in the report that customer centricity, integrated capabilities, and digital assets are key differentiators, and vendors that can provide a research approach to strategy development, integrated digital design and execution capabilities, with the ability to reduce time-to business-impact, successfully deliver true digital business transformation to their customers.

The report goes on to recommend looking for digital transformation providers that: Have the capabilities to design business for change, can seamlessly integrate emerging technologies to design new experiences, and bring tools to reduce the time-to-business-impact from years to months.

Sarah Adam-Gedge, managing director of Publicis Sapient Australia, said to be recognised as a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, is a fabulous achievement, as Forrester is a true barometer of the strength of the industry.

“As a digital business transformation leader, Publicis Sapient Australia supports its clients move between ‘now and next’, as they face an unprecedented environment of rapidly changing consumer preferences, increasing expectations around regulation, and massive technology possibilities. To help our clients transform and thrive, we also need to continually transform our own business and recognition such as this serves to inspire our team and push us even further,” she said.

The report, authored by Nigel Fenwick, vice president and principal analyst at Forrester, evaluated each of the 15 vendors against 24 criteria, which were separated into three broader categories: current offering, strategy, and market presence. To be evaluated, the vendors had to have a global delivery capability and revenue in excess of $8 billion, and a broad range of transformation capabilities. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu     

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Remote working has gained a lot of attention in the past few months. And the key driver to the smooth workflow of remote working is obvio...

varun

How to manage social media during Covid-19

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Sign in