Deputy appoints global CMO

​ Jennifer Shambroom is now CMO of the Sydney-based workforce management software solution

Sydney-based workforce management software solution, Deputy, has appointed Jennifer Shambroom as CMO, globally. 

The appointment is the latest senior hire for Deputy, as the company ramps up growth following its Australian Series B funding round in November 2018 of $111 million. 

The marketing expert is replacing the former CMO, Luke Targett, who left the company seven months ago to join Cover Genius.

Shambroom brings over 18 years of leadership experience working with technology start-ups during cycles of rapid growth. A veteran of the mobile ecosystem and a household name in the Silicon Valley community, Shambroom has been awarded Executive of the Year, Marketing Executive of the Year, Most Innovative Woman across Marketing, Advertising and Public Relations and several other accolades.

“I am beyond excited to lead the marketing helm of the Deputy Rocketship in its next phase of profound growth as we head towards having one million users on the platform,” she said. 

“Deputy being described as the next $1billion tech unicorn by The New York Times and CB Insights is an extraordinary milestone. Throughout my career, I have been fortunate to work alongside inspirational teams in the best of mobile technology. I am confident the company's global leadership team will be no different, so I look forward to accelerating the presence of Deputy based in one of the most prominent technology communities in the world.” 

Shambroom will be the driving force behind Deputy’s global marketing and public relations strategy. She will be based out of San Francisco where, as part of her global responsibilities, she’ll also lead the company’s expansion into Silicon Valley, building out its newest office.

 “The CMO role is a key part of our strategy to build a great global business, with strong branding and high public awareness. I am excited to welcome Jennifer Shambroom to the team to help us do that. Her experience leading teams across several high growth technology companies like Lookout, Motricity, Payfone, Crittercism and YouAppi put her in good stead to build and lead a high-performance global marketing department at Deputy,” said Steven Power, global president at Deputy. 

“Jennifer will lead our marketing and public relations teams across Sydney, Atlanta, and London and lead our efforts of building out a new office and team in Silicon Valley. I could not be more excited to have Jennifer on board for this next part of our journey.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu     

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in