Jennifer Shambroom is now CMO of the Sydney-based workforce management software solution
Sydney-based workforce management software solution, Deputy, has appointed Jennifer Shambroom as CMO, globally.
The appointment is the latest senior hire for Deputy, as the company ramps up growth following its Australian Series B funding round in November 2018 of $111 million.
The marketing expert is replacing the former CMO, Luke Targett, who left the company seven months ago to join Cover Genius.
Shambroom brings over 18 years of leadership experience working with technology start-ups during cycles of rapid growth. A veteran of the mobile ecosystem and a household name in the Silicon Valley community, Shambroom has been awarded Executive of the Year, Marketing Executive of the Year, Most Innovative Woman across Marketing, Advertising and Public Relations and several other accolades.
“I am beyond excited to lead the marketing helm of the Deputy Rocketship in its next phase of profound growth as we head towards having one million users on the platform,” she said.
“Deputy being described as the next $1billion tech unicorn by The New York Times and CB Insights is an extraordinary milestone. Throughout my career, I have been fortunate to work alongside inspirational teams in the best of mobile technology. I am confident the company's global leadership team will be no different, so I look forward to accelerating the presence of Deputy based in one of the most prominent technology communities in the world.”
Shambroom will be the driving force behind Deputy’s global marketing and public relations strategy. She will be based out of San Francisco where, as part of her global responsibilities, she’ll also lead the company’s expansion into Silicon Valley, building out its newest office.
“The CMO role is a key part of our strategy to build a great global business, with strong branding and high public awareness. I am excited to welcome Jennifer Shambroom to the team to help us do that. Her experience leading teams across several high growth technology companies like Lookout, Motricity, Payfone, Crittercism and YouAppi put her in good stead to build and lead a high-performance global marketing department at Deputy,” said Steven Power, global president at Deputy.
“Jennifer will lead our marketing and public relations teams across Sydney, Atlanta, and London and lead our efforts of building out a new office and team in Silicon Valley. I could not be more excited to have Jennifer on board for this next part of our journey.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia