Jennifer Shambroom is now CMO of the Sydney-based workforce management software solution
Sydney-based workforce management software solution, Deputy, has appointed Jennifer Shambroom as CMO, globally.
The appointment is the latest senior hire for Deputy, as the company ramps up growth following its Australian Series B funding round in November 2018 of $111 million.
The marketing expert is replacing the former CMO, Luke Targett, who left the company seven months ago to join Cover Genius.
Shambroom brings over 18 years of leadership experience working with technology start-ups during cycles of rapid growth. A veteran of the mobile ecosystem and a household name in the Silicon Valley community, Shambroom has been awarded Executive of the Year, Marketing Executive of the Year, Most Innovative Woman across Marketing, Advertising and Public Relations and several other accolades.
“I am beyond excited to lead the marketing helm of the Deputy Rocketship in its next phase of profound growth as we head towards having one million users on the platform,” she said.
“Deputy being described as the next $1billion tech unicorn by The New York Times and CB Insights is an extraordinary milestone. Throughout my career, I have been fortunate to work alongside inspirational teams in the best of mobile technology. I am confident the company's global leadership team will be no different, so I look forward to accelerating the presence of Deputy based in one of the most prominent technology communities in the world.”
Shambroom will be the driving force behind Deputy’s global marketing and public relations strategy. She will be based out of San Francisco where, as part of her global responsibilities, she’ll also lead the company’s expansion into Silicon Valley, building out its newest office.
“The CMO role is a key part of our strategy to build a great global business, with strong branding and high public awareness. I am excited to welcome Jennifer Shambroom to the team to help us do that. Her experience leading teams across several high growth technology companies like Lookout, Motricity, Payfone, Crittercism and YouAppi put her in good stead to build and lead a high-performance global marketing department at Deputy,” said Steven Power, global president at Deputy.
“Jennifer will lead our marketing and public relations teams across Sydney, Atlanta, and London and lead our efforts of building out a new office and team in Silicon Valley. I could not be more excited to have Jennifer on board for this next part of our journey.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players