McConnie swaps Big Bash for Foxtel sports marketing

Big Bash League head at Cricket Australia joins Foxtel's marketing function

Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.

McConnie has been recruited as the new director of marketing for sport, replacing Adam Ballesty, who quit the role after a six-month stint.

McConnie has spent the last 18 months as general manager of The Big Bash, and boasts of 12 years of marketing leadership. Prior to Cricket Australia, she spent 14 years at PepsiCo, most recently as its head of sports marketing in the US. She officially takes up the Foxtel post on 8 April.

“This is a key appointment for Foxtel and we are very excited that Kim will be joining the team,” Foxtel’s chief sales and marketing officer, Kieran Cooney, said in an internal email to staff. “We are looking forward to her arrival next month.”

The appointment comes following several marketing leadership departures from Foxtel in recent months. The latest this week was group head of lifestyle and digital marketing, Brigitte Slattery, who is joining NBC Universal International Networks.

Last week, Foxtel’s long-time GM of advertising sales and brand partnerships, Andrew Mulready, also confirmed his departure after a decade with the pay TV company.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in