Former HealthEngine CMO moves to Instructure

Edward Bray is now the head of marketing APAC at Instructure

Former HealthEngine CMO has been appointed head of marketing APAC at Instructure. Instructure is a software-as-a-service (SaaS) technology company, with plans for growth across the region.

Prior to HealthEngine, Bray spent six years at LinkedIn, including five in Singapore, where he led marketing teams for LinkedIn Sales Solutions and Marketing Solutions across the Asia-Pacific region. During this time, he was twice elected as chairman of the Social Media Committee for the Internet Advertising Bureau in South East Asia.

Before this, he worked for Fairfax Media for nine years across titles including the Australian Financial Review, MyCareer and Fairfax Business Media.

Bray now leads on APAC marketing strategy, demand generation, digital marketing, field marketing and event marketing for Instructure.

“Instructure is an innovative company that adds value to people’s lives through learning. By supporting the expansion of Canvas and Bridge in more classrooms and workplaces we will enable people across APAC to learn and develop from their first day of school to their last day of work," he said. "Instructure has an exciting period of growth ahead, and I am looking forward to scaling the business across the region.”

Alongside Bray, Myles Carrick has been appointed Instructure's director of customer success. With expertise in learning technologies from roles at Newington College and the University of New England, Carrick will drive customer experience.

Both new hires will be based at Instructure’s APAC headquarters in Sydney.

Instructure general manager, APAC, Troy Martin, said along with his tenacity and eye for innovation, Bray brings a wealth of experience in strategic marketing.

“His strong APAC experience will be invaluable as we continue to expand our customer base and grow our services," he said. “Following a rich career in education and technology, Myles has an unwavering passion for helping others to succeed. His relentless focus on customer needs makes him the ideal person to further refine our offerings. With a passionate and dedicated team, and a clear focus on operational excellence, Instructure is in a strong position to increase regional growth.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in