Former HealthEngine CMO moves to Instructure

Edward Bray is now the head of marketing APAC at Instructure

Former HealthEngine CMO has been appointed head of marketing APAC at Instructure. Instructure is a software-as-a-service (SaaS) technology company, with plans for growth across the region.

Prior to HealthEngine, Bray spent six years at LinkedIn, including five in Singapore, where he led marketing teams for LinkedIn Sales Solutions and Marketing Solutions across the Asia-Pacific region. During this time, he was twice elected as chairman of the Social Media Committee for the Internet Advertising Bureau in South East Asia.

Before this, he worked for Fairfax Media for nine years across titles including the Australian Financial Review, MyCareer and Fairfax Business Media.

Bray now leads on APAC marketing strategy, demand generation, digital marketing, field marketing and event marketing for Instructure.

“Instructure is an innovative company that adds value to people’s lives through learning. By supporting the expansion of Canvas and Bridge in more classrooms and workplaces we will enable people across APAC to learn and develop from their first day of school to their last day of work," he said. "Instructure has an exciting period of growth ahead, and I am looking forward to scaling the business across the region.”

Alongside Bray, Myles Carrick has been appointed Instructure's director of customer success. With expertise in learning technologies from roles at Newington College and the University of New England, Carrick will drive customer experience.

Both new hires will be based at Instructure’s APAC headquarters in Sydney.

Instructure general manager, APAC, Troy Martin, said along with his tenacity and eye for innovation, Bray brings a wealth of experience in strategic marketing.

“His strong APAC experience will be invaluable as we continue to expand our customer base and grow our services," he said. “Following a rich career in education and technology, Myles has an unwavering passion for helping others to succeed. His relentless focus on customer needs makes him the ideal person to further refine our offerings. With a passionate and dedicated team, and a clear focus on operational excellence, Instructure is in a strong position to increase regional growth.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in