Marketing and brand leader joins from Menulog
Oaks Hotels and Resorts has brought on a new director of brand and marketing for its Minor Hotels group as one of two fresh executive appointments.
Melissa Rodrigues joins the group after two-and-a-half years as head of brand and marketing communications for ecommerce ordering platform, Menulog, where she was tasked with its brand refresh. Prior to this, she worked at Carnival Australia, overseeing the P&O Cruise brand.
Across her marketing career, Rodrigues has also held brand and marketing roles with Qantas, Telstra and Nine.
She joins the Oaks group has director of brand and marketing for Minor Hotels across A/NZ, a group of hotel brands including Oaks, Avani, Tivoli, NH and elewana collection. It’s a role that sees Rodrigues developing strategic brand and tactical marketing plans locally in line with global direction, and overseeing digital, brand PR, loyalty and creative functions. She’s based in Sydney.
Alongside Rodrigues, Oaks has also confirmed John Thompson as its new head of commercial for Minor Hotels in A/NZ. The role is responsible for business growth and commercial strategy.
Thompson joins Oaks from InterContinental Hotel Group, where he looked after commercial strategy for more than 20 properties in England and Scotland. He boasts of more than 20 years in the hotel and hospitality sector.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
