Sports marketer joins MKTG

Previous general manager marketing and commercial at Moonee Valley Racing Club joins in a newly created marketing leadership position

Sports marketer, Blair Crouch, has been appointed to MKTG, a global business within Dentsu Aegis Network (DAN), as part of the executive team.

Crouch was previously the general manager marketing and commercial at Moonee Valley Racing Club, and prior to this held senior roles at the Australian Football League and sport and entertainment consultancy, Gemba.He steps into MKTG in the newly created role of general manager of marketing and strategy.

According to a statement, Crouch will be focused on driving incremental growth from existing marketing and creative offerings as well as developing greater capability in consulting services for leading brands invested in sport and entertainment.

“I’ve had the pleasure of working closely with MKTG in previous roles, so I’m thrilled to now be part of the team during an exciting growth phase. The opportunity to collaborate across DAN to develop existing marketing services is significant due to the impressive expertise already within the business, with our longer-term goal to expand our service offerings to provide strategic sports marketing guidance to existing and new clients,” Crouch said.

MKTG national managing director, Matt Connell, said Blair’s appointment heralds an exciting new phase for the business in Australia, as they are investing in new talent and capability to deliver incremental value to partners and clients.

“In addition, we are extremely excited to expand our service offering into sport and entertainment sponsorship consulting. We see a real opportunity to bring a point of difference to the industry, as well as new perspective and value to brands who have either already invested or considering the role of sponsorship for their businesses," he said. 

“This new capability, combined with our existing rich sport asset base, analytics technology and existing LIVE and Retail service offering, will make our business completely unique to any other in the industry."

MKTG is also looking to fill several additional roles to cover key areas of growth across client leadership, analytics and creative services.

" These appointments will enable us to drive new integrated marketing solutions to our clients nationally, and we look forward to sharing more on this in the coming weeks,” Connell said.

Blair has commenced with MKTG and will be based in the Melbourne office.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Sign in