Sports marketer joins MKTG

Previous general manager marketing and commercial at Moonee Valley Racing Club joins in a newly created marketing leadership position

Sports marketer, Blair Crouch, has been appointed to MKTG, a global business within Dentsu Aegis Network (DAN), as part of the executive team.

Crouch was previously the general manager marketing and commercial at Moonee Valley Racing Club, and prior to this held senior roles at the Australian Football League and sport and entertainment consultancy, Gemba.He steps into MKTG in the newly created role of general manager of marketing and strategy.

According to a statement, Crouch will be focused on driving incremental growth from existing marketing and creative offerings as well as developing greater capability in consulting services for leading brands invested in sport and entertainment.

“I’ve had the pleasure of working closely with MKTG in previous roles, so I’m thrilled to now be part of the team during an exciting growth phase. The opportunity to collaborate across DAN to develop existing marketing services is significant due to the impressive expertise already within the business, with our longer-term goal to expand our service offerings to provide strategic sports marketing guidance to existing and new clients,” Crouch said.

MKTG national managing director, Matt Connell, said Blair’s appointment heralds an exciting new phase for the business in Australia, as they are investing in new talent and capability to deliver incremental value to partners and clients.

“In addition, we are extremely excited to expand our service offering into sport and entertainment sponsorship consulting. We see a real opportunity to bring a point of difference to the industry, as well as new perspective and value to brands who have either already invested or considering the role of sponsorship for their businesses," he said. 

“This new capability, combined with our existing rich sport asset base, analytics technology and existing LIVE and Retail service offering, will make our business completely unique to any other in the industry."

MKTG is also looking to fill several additional roles to cover key areas of growth across client leadership, analytics and creative services.

" These appointments will enable us to drive new integrated marketing solutions to our clients nationally, and we look forward to sharing more on this in the coming weeks,” Connell said.

Blair has commenced with MKTG and will be based in the Melbourne office.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in