Sports marketer joins MKTG

Previous general manager marketing and commercial at Moonee Valley Racing Club joins in a newly created marketing leadership position

Sports marketer, Blair Crouch, has been appointed to MKTG, a global business within Dentsu Aegis Network (DAN), as part of the executive team.

Crouch was previously the general manager marketing and commercial at Moonee Valley Racing Club, and prior to this held senior roles at the Australian Football League and sport and entertainment consultancy, Gemba.He steps into MKTG in the newly created role of general manager of marketing and strategy.

According to a statement, Crouch will be focused on driving incremental growth from existing marketing and creative offerings as well as developing greater capability in consulting services for leading brands invested in sport and entertainment.

“I’ve had the pleasure of working closely with MKTG in previous roles, so I’m thrilled to now be part of the team during an exciting growth phase. The opportunity to collaborate across DAN to develop existing marketing services is significant due to the impressive expertise already within the business, with our longer-term goal to expand our service offerings to provide strategic sports marketing guidance to existing and new clients,” Crouch said.

MKTG national managing director, Matt Connell, said Blair’s appointment heralds an exciting new phase for the business in Australia, as they are investing in new talent and capability to deliver incremental value to partners and clients.

“In addition, we are extremely excited to expand our service offering into sport and entertainment sponsorship consulting. We see a real opportunity to bring a point of difference to the industry, as well as new perspective and value to brands who have either already invested or considering the role of sponsorship for their businesses," he said. 

“This new capability, combined with our existing rich sport asset base, analytics technology and existing LIVE and Retail service offering, will make our business completely unique to any other in the industry."

MKTG is also looking to fill several additional roles to cover key areas of growth across client leadership, analytics and creative services.

" These appointments will enable us to drive new integrated marketing solutions to our clients nationally, and we look forward to sharing more on this in the coming weeks,” Connell said.

Blair has commenced with MKTG and will be based in the Melbourne office.

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