Help us gauge the State of the CMO with our 2019 annual research

Complete the survey and you could win yourself a luxury weekend away for 2

Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?

These are just a few of things we’re looking to answer through this year’s State of the CMO. Now in its third year, this annual research project aims to understand how the role and responsibility of the marketing leader continues to evolve locally, as well as provide a gauge on what it takes to be successful.

Complete the questions here

The research provides a useful benchmark in terms of the CMO position and marketing function, and shines a very big light on where initiative and focus is going, the role of technology, skills shortages and more.

For example, last year’s State of the CMO report showed nearly two-thirds of Australian marketers own their organisation’s customer experience function. One in three have sole purchasing power for customer technologies as well, and one-third control at least 90 per cent of the dollars being spent on martech across their organisations today.

State of the CMO just one of the many ways CMO from IDG looks to help marketers in their roles, as well as elevate their standing as business leaders and growth drivers.

And we need your input! Participating and complete the questions, and not only do you help this worthwhile industry program and get yourself a complimentary copy of the report, you could also win yourself a luxury weekend escape for 2.

All responses are kept strictly confidential and results are used in aggregate, so please do share your thoughts today. Survey closes on 2 April 2019.

You can find the survey questions here

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in