Michele Laghezza joins Miele A/NZ from Italy
Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.
Commencing his role this month, Laghezza brings 10 years of in-depth brand knowledge to the Australian and New Zealand division, which is one of the brand’s strongest growing markets. His remit includes continuing to strategically position the brand to consumers, enhance Miele’s customer experience touchpoints, and strengthen brand awareness across this region.
He is replacing the former marketing director, Gabriella Franklin, who departed the role earlier in the year.
“I’m passionate about the brand and its philosophy, and am thrilled to be given the opportunity to leverage my knowledge from the European sector to lead the Australian and New Zealand team in continuing to deliver fantastic products and extraordinary experiences to all of our customers,” he said.
During Michele’s time at Miele’s Italian headquarters, Laghezza was responsible for brand strategy and communications, which included being one of the first to introduce influencer marketing, combining emotional communication with more ‘technical’ product messages. He was also a member of the international strategic group responsible for Miele’s global communications.
Prior to Michele’s time at Miele, Laghezza gained more than 12 years of experience in the automotive industry, working across Fiat Chrysler and Honda Automobiles.
Managing director of Miele Australia and New Zealand, Sjaak Brouwer, said he’s thrilled to welcome Laghezza to the Australian and New Zealand division of Miele.
“We’re looking forward to seeing Michele bring his brand knowledge, eagerness to innovate and passion to life in this market, continuing to drive the Miele brand awareness to our consumers,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...
Drishti Shah
Why Bupa tapped WhatsApp for new customer messaging channel
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...
Bagen Andrea
What this millennial marketer is doing to shake up conveyancing
Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...
Alessia Del Genio
How Lego built its culture of innovation, brick by brick