Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.
Commencing his role this month, Laghezza brings 10 years of in-depth brand knowledge to the Australian and New Zealand division, which is one of the brand’s strongest growing markets.
His remit includes continuing to strategically position the brand to consumers, enhance Miele’s customer experience touchpoints, and strengthen brand awareness across this region.
He is replacing the former marketing director, Gabriella Franklin, who departed the role earlier in the year.
“I’m passionate about the brand and its philosophy, and am thrilled to be given the opportunity to leverage my knowledge from the European sector to lead the Australian and New Zealand team in continuing to deliver fantastic products and extraordinary experiences to all of our customers,” he said.
During Michele’s time at Miele’s Italian headquarters, Laghezza was responsible for brand strategy and communications, which included being one of the first to introduce influencer marketing, combining emotional communication with more ‘technical’ product messages. He was also a member of the international strategic group responsible for Miele’s global communications.
Prior to Michele’s time at Miele, Laghezza gained more than 12 years of experience in the automotive industry, working across Fiat Chrysler and Honda Automobiles.
Managing director of Miele Australia and New Zealand, Sjaak Brouwer, said he’s thrilled to welcome Laghezza to the Australian and New Zealand division of Miele.
“We’re looking forward to seeing Michele bring his brand knowledge, eagerness to innovate and passion to life in this market, continuing to drive the Miele brand awareness to our consumers,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Dear buyer/ buyer Mandate,We are direct end seller refinery company for the supply of Petroleum products.We have all available in tank, J...
Russian oil & gas trading llc
Starwood VP of marketing: Managing customer expectations requires emotional credit
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...
Stephan jordan
6 Mobile Marketing Trends to Leverage in 2014
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia