How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Miele appoints marketing director for A/NZ
Michele Laghezza joins Miele A/NZ from Italy
Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.
Commencing his role this month, Laghezza brings 10 years of in-depth brand knowledge to the Australian and New Zealand division, which is one of the brand’s strongest growing markets. His remit includes continuing to strategically position the brand to consumers, enhance Miele’s customer experience touchpoints, and strengthen brand awareness across this region.
He is replacing the former marketing director, Gabriella Franklin, who departed the role earlier in the year.
“I’m passionate about the brand and its philosophy, and am thrilled to be given the opportunity to leverage my knowledge from the European sector to lead the Australian and New Zealand team in continuing to deliver fantastic products and extraordinary experiences to all of our customers,” he said.
During Michele’s time at Miele’s Italian headquarters, Laghezza was responsible for brand strategy and communications, which included being one of the first to introduce influencer marketing, combining emotional communication with more ‘technical’ product messages. He was also a member of the international strategic group responsible for Miele’s global communications.
Prior to Michele’s time at Miele, Laghezza gained more than 12 years of experience in the automotive industry, working across Fiat Chrysler and Honda Automobiles.
Managing director of Miele Australia and New Zealand, Sjaak Brouwer, said he’s thrilled to welcome Laghezza to the Australian and New Zealand division of Miele.
“We’re looking forward to seeing Michele bring his brand knowledge, eagerness to innovate and passion to life in this market, continuing to drive the Miele brand awareness to our consumers,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
nice article
meripadhai
5 things marketers need to do to get better in buy in when presenting
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism