CMO's top 10 martech stories for the week - 14 February 2019

All the latest martech and adtech news this week from Taboola, Hyp3r, IBM, Adelphic, DataSine, Talend, HYP3R, Domo, WorldStack, Aprimo, LiveTiles and more.

HYP3R integrates with Adobe Audience Manager

HYP3R has integrated its location-based marketing platform with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data.

Joint customers will now be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail.

"Today's marketers must provide the most compelling and personalised customer experiences at every turn. The combination of HYP3R and Adobe Audience Manager can help companies who rely on physical locations to drive more impactful multichannel experiences," said Adobe head of platform partners and strategy, Cody Crnkovich. "Adobe is excited to welcome HYP3R into the Adobe Exchange Partner Program." 

HYP3R's innovations in location marketing cloud help marketers acquire and engage high-value customers in the real world through digital experiences that are surprisingly human.

Taboola announces strategic partnership with Bidswitch

Taboola has struck a strategic partnership with Bidswitch, a global programmatic trading infrastructure.

The integration will provide Bidswitch’s more than 200 demand side platform (DSP) partners access to Taboola’s inventory across premium publisher websites. Under the partnership, DSPs connected to Bidswitch, a subsidiary of leading programmatic provider Iponweb, will be able to purchase native and in-feed video placements programmatically in real time, giving them access to Taboola’s global audience of 1.4 billion users.

“Partnering with Taboola will give our connected DSPs immediate access to native display and in-feed video placements on premium publisher inventory around the world, and we couldn’t be more excited to push for innovation within programmatic together,” said Bidswitch general manager, Barry Adams.

Domo introduces Domo Media Suite

Domo has taken the wrappers of the new Domo Media Suite including solutions for media buyers and publishers to consolidate complex systems and data sets.

The new offering is designed to allow customers to analyse the digital media they are buying and selling, optimise and report on performance, and drive more value from their media campaigns. It does this by leveraging the power of the Domo data and reporting platform to deliver new business benefits and rapid time.

Domo’s Media Suite follows the vendor's announcements of several focused solutions, including the Data Science Suite and Retail Suite. It is another set of apps in a long line for future apps that will be announced as they become available.

The Domo Media Suite consists of three products to help the entire media and marketing ecosystem. The Programmatic Revenue App, Programmatic Buying App, and a campaign wrap-up report that simplifies the time-consuming and repetitive task of campaign performance reporting.

IBM Watson now available on all cloud platforms

IBM has confirmed some of its Watson artificial intelligence (AI) services will now work on rival cloud computing providers as it seeks to win over customers that want greater flexibility in how they store and analyse data.

The vendor’s Watson Assistant and Watson OpenScale services can both now run on any cloud and environment, thanks to an integration with IBM Cloud Private for Data, enabling businesses to apply the AI capabilities to data wherever it is residing.

IBM has also revealed new AI digital automation software designed to enable clients to discover patterns in their business processes and then create AI-embedded programs to automate certain workflows.

"Businesses have largely been limited to experimenting with AI in siloes due to the limitations caused by cloud provider lock-in of their data," said IBM Data and AI general manager, Rob Thomas. "With most large organizations storing data across hybrid cloud environments, they need the freedom and choice to apply AI to their data wherever it is stored. By breaking open that siloed infrastructure we can help businesses accelerate their transformation through AI."

Talend introduces data loading for Microsoft Azure   

Talend has debuted Stitch Data Loader supporting Microsoft’s Azure’s SQL Data Warehouse, providing a way for users to get data into a fast, flexible and secure cloud data warehouse.

Available now, this purpose-built integration rapidly ingests data from more than 90 popular sources the moves them into Microsoft Azure SQL Data Warehouse. The new connector leverages Azure Blob Storage and PolyBase to get data into Azure Cloud and loads it into Azure SQL Data Warehouse.

Data type transformation between source and destination, schema changes, security, and bulk loading are handled by Stitch Data Loader. A flexible scheduler allows users to keep their cloud data continuously up to date with built-in replication features.    

With the free version of Stitch Data Loader, customers can load 5 million rows per month into Azure SQL Data Warehouse from many popular data sources. Stitch Data Loader connects to SaaS applications, databases, and cloud data sources like Google AdWords, Facebook Ads, MySQL, Salesforce, Stripe, and more. It also powers data ingestion for analytics, business intelligence, machine learning, data science, and automatically scales as data volume grows with nothing to configure, deploy, or maintain.  

Australian deep Web intelligence platform attracts $500,000

ACT-based startup, WorldStack, has raised $500,000 in seed round investment from angel investors to meet the demands of the global market for a better way to source and analyse data across the entire Internet, including the deep web and dark Web.

WorldStack is an Australian-based private intelligence and data analytics company specialising in open source intelligence. Its intelligence platform allows analysts to gather, fuse and analyse data from a broad range of sources including surface (social media, forums, news, blogs and websites), deep web and dark web to support decision-making.

The platform uses machine learning, natural language processing, computer vision, data visualisation and graph technologies to help analysts identify insights, trends and high value data quickly.

“This round of funding will be used to evolve WorldStack’s intelligence platform, Providence, and expand the team to bolster the software development, intelligence operations, product support and sales areas of the business,” explained COO and co-founder, Eric Flis.

Aprimo and Episerver form strategic partnership

Aprimo, a provider of technology solutions for content, operations, and performance, has formed a strategic alliance with Episerver.

The partnership brings together Aprimo’s Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud, which puts commerce, content, and marketing on one screen.

With access to Aprimo’s DAM and MRM platform, the vendors said marketers and creatives can accelerate and simplify the content lifecycle, from idea to creation, to archival. For example, marketers and merchandisers using Episerver Digital Experience Cloud can leverage approved content located in their Aprimo DAM from the existing Episerver user interface (UI) to deliver personalised customer experiences.

Users of Episerver Commerce, as a standalone digital commerce platform or within Episerver Digital Experience Cloud, can also access product content and associated data in the Aprimo DAM to deliver engaging, omnichannel shopping experiences.

LiveTiles to acquire Wizdom

Australian artificial intelligence (AI) and smart workplace business LiveTiles, is acquiring Wizdom, a leading Microsoft plug-and-play digital software business in Europe.

Wizdom, headquartered in Copenhagen, has a strong European and UK footprint with 243 SaaS established customers across the region including Nokia, Syngenta, Saxo Bank, De Beers and Anglo American.

The acquisition provides LiveTiles with an immediate and established regional presence in Europe, fast-tracking the company’s expansion into the region. Financial terms were not disclosed.

Viant’s Adelphic announces new programmatic audio inventory integrations

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, has delivered an enhancement to programmatic audio inventory.

Through the company’s integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others.

Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over 1000 private audio marketplaces (PMPs) available, providing buyers access to targeted audiences at scale. Additionally, the programmatic audio offering brings benefits including brand safe inventory, isolated experiences with a highly engaged audience, and environments not impacted by ad blocking.

DataSine secures $5.2 million series A funding

DataSine has raised $5.2 million in Series A funding from several European and US investors, led by Pentech and Propel Venture Partners, in advance of its platform launch.

DataSine’s content personalisation platform, Pomegranate, is a collaborative AI-powered campaign platform that aims to tailor content to personality. It applies machine learning to behavioural data that companies already collect to build customer profiles, and provides an AI-powered content editing platform to guide marketers in tailoring a range of content elements, including words and images.

Now DataSine is entering the SME market through the launch of Pomegranate in March. Pomegranate already integrates with HubSpot and MailChimp, and the company is looking to launch further integrations throughout the year.

“I launched DataSine after moving to London to do a PhD in psychology because I believed personality can help companies understand their customers as a whole, which empowers them to truly connect with customers through every interaction, and move beyond traditional focus of click optimisation,” DataSine founder and CEO, Igor Volzhanin, said. "By helping businesses build genuine connections, we hope to change the way businesses see their customers.

“With this round of funding, we are now in a great position to deliver on our mission to empower companies to treat their customers like individuals.”

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