Personalisation a top priority for Fitness First's new marketing chief

Gym operator appoints new head of marketing

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.

Matt Fletcher was officially confirmed as the health and fitness centre operator’s head of marketing this week. He was most recently a director at Brand USA for A/NZ, and has a background in commercial sales and marketing for several travel retailers and organisations including Contiki Holidays, STA Travel and Intrepid Group’s Dragoman brand.

Fletcher replaces Samantha Bragg, who has since taken up marketing leadership role at Oporto. Fletcher said he was thrilled to be taking on a leadership position in such an iconic brand.  

“At a time when health and fitness is more important to Australians than ever before, the growth potential for Fitness First is significant. I’m looking forward to working with a fantastic team of people to implement some integral pieces of work across the brand and find new ways to engage and inspire our members,” he said.  

“I’m incredibly grateful to the team for the work they have done to position Fitness First as leaders in fitness and I look forward to bringing what I have learned in the travel industry to explore new opportunities for the brand.”  

For Fitness First general manager, David Aitchison, the priority is improving engagement through more tailored member experiences.  

“Personalisation is a top priority for Fitness First and we have invested heavily in building the foundations to enhance our member experience,” he said.  

“Being able to draw on his experience in senior marketing roles, Matt brings a wealth of knowledge in brand development and an authentic leadership style that is going to add tremendous value as we enter a new phase of growth and development.  

“With Matt’s commitment to putting our members at the heart of our business, I’m extremely confident he is the right person to guide us in offering a best-in-class experience to our members.”  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

Latest Podcast

More podcasts

Sign in