Personalisation a top priority for Fitness First's new marketing chief

Gym operator appoints new head of marketing

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.

Matt Fletcher was officially confirmed as the health and fitness centre operator’s head of marketing this week. He was most recently a director at Brand USA for A/NZ, and has a background in commercial sales and marketing for several travel retailers and organisations including Contiki Holidays, STA Travel and Intrepid Group’s Dragoman brand.

Fletcher replaces Samantha Bragg, who has since taken up marketing leadership role at Oporto. Fletcher said he was thrilled to be taking on a leadership position in such an iconic brand.  

“At a time when health and fitness is more important to Australians than ever before, the growth potential for Fitness First is significant. I’m looking forward to working with a fantastic team of people to implement some integral pieces of work across the brand and find new ways to engage and inspire our members,” he said.  

“I’m incredibly grateful to the team for the work they have done to position Fitness First as leaders in fitness and I look forward to bringing what I have learned in the travel industry to explore new opportunities for the brand.”  

For Fitness First general manager, David Aitchison, the priority is improving engagement through more tailored member experiences.  

“Personalisation is a top priority for Fitness First and we have invested heavily in building the foundations to enhance our member experience,” he said.  

“Being able to draw on his experience in senior marketing roles, Matt brings a wealth of knowledge in brand development and an authentic leadership style that is going to add tremendous value as we enter a new phase of growth and development.  

“With Matt’s commitment to putting our members at the heart of our business, I’m extremely confident he is the right person to guide us in offering a best-in-class experience to our members.”  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in