Tourism Australia, Alipay partner on new geotargeted Sydney City mobile app

Pair join forces to target Chinese tourists with a new Sydney City Card promoting local destinations and providing a mobile-based payments option

Tourism Australia and mobile payment platform, Alipay, have joined forces on a new pilot program aimed at promoting several of Sydney’s iconic destinations and hotspots to Chinese tourists.

The new Sydney City Card is based around an interactive mobile app featuring a host of Sydney hotspots on the tourist trail including The Rocks, Darling Harbour, Sydney Fish Market, Chinatown and Sydney Aquarium. Built on the Alipay app payments platform, it will use geo-targeted promotions to highlight sights to Chinese tourists, as well as allow them to pay for entry and experiences.

The pilot is running for 12 months and was launched just in time for the Chinese New Year, a week-long holiday in February that is expected to see 7 million Chinese travel to overseas destinations, including popular favourite, Australia. The 1.4 million Chinese visitors who came to Australia in the year to November represented 27 per cent of total tourism spend from international visitors nationally.

According to a recent survey conducted by Nielsen, 99 per cent of Chinese tourists were found to have the Alipay app already instead on their mobile phones and that more than 90 per cent would use mobile payments if offered while travelling overseas. More than 100 retailers are accepting Alipay, including BridgeClimb Sydney and Captain Cook Cruises, who are also involved in the program.  


Sydney’s not the only location to be trialling such an initiative – Alipay’s Sydney location-based offering is running at the same time as a similar pilot in Queenstown, New Zealand.

Tourism Australia MD, John O’Sullivan, said Lunar New Year has become an increasingly important time for Australian tourism, and that high-value travellers are looking to use the holiday break as an opportunity to travel overseas.

“We know the huge importance Chinese travellers attach to Alipay as a preferred and trusted mobile payment system, and I have every confident that the added value they’ll receive from the new Sydney City Card will prove hugely popular, by making the on-the-ground holiday experience easier and more engaging.”

“The Sydney City Card pilot is an innovative approach to engaging with our largest tourist market and provides Australia with a critical advantage over other regional tourist hotspots during this peak annual travel period,” said Alipay A/NZ country manager, George Lawson.

“Chinese tourists will be able to access recommendations on what to see, where to shop and how to get around, all within an app they are familiar with and while being offered their preferred payment method. Providing this tailored and convenient customer experience is critical to maintaining and enhancing Australia’s reputation as a leading international tourist destination for Chinese travellers.”

The Sydney City Card is built into the Alipay app, so not opt-in is required.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...

M Abdullah Khan

What does the Oculus Rift launch mean for marketers?

Read more

as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...

M Abdullah Khan

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...

M Abdullah Khan

The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in