Tourism Australia, Alipay partner on new geotargeted Sydney City mobile app

Pair join forces to target Chinese tourists with a new Sydney City Card promoting local destinations and providing a mobile-based payments option

Tourism Australia and mobile payment platform, Alipay, have joined forces on a new pilot program aimed at promoting several of Sydney’s iconic destinations and hotspots to Chinese tourists.

The new Sydney City Card is based around an interactive mobile app featuring a host of Sydney hotspots on the tourist trail including The Rocks, Darling Harbour, Sydney Fish Market, Chinatown and Sydney Aquarium. Built on the Alipay app payments platform, it will use geo-targeted promotions to highlight sights to Chinese tourists, as well as allow them to pay for entry and experiences.

The pilot is running for 12 months and was launched just in time for the Chinese New Year, a week-long holiday in February that is expected to see 7 million Chinese travel to overseas destinations, including popular favourite, Australia. The 1.4 million Chinese visitors who came to Australia in the year to November represented 27 per cent of total tourism spend from international visitors nationally.

According to a recent survey conducted by Nielsen, 99 per cent of Chinese tourists were found to have the Alipay app already instead on their mobile phones and that more than 90 per cent would use mobile payments if offered while travelling overseas. More than 100 retailers are accepting Alipay, including BridgeClimb Sydney and Captain Cook Cruises, who are also involved in the program.  


Sydney’s not the only location to be trialling such an initiative – Alipay’s Sydney location-based offering is running at the same time as a similar pilot in Queenstown, New Zealand.

Tourism Australia MD, John O’Sullivan, said Lunar New Year has become an increasingly important time for Australian tourism, and that high-value travellers are looking to use the holiday break as an opportunity to travel overseas.

“We know the huge importance Chinese travellers attach to Alipay as a preferred and trusted mobile payment system, and I have every confident that the added value they’ll receive from the new Sydney City Card will prove hugely popular, by making the on-the-ground holiday experience easier and more engaging.”

“The Sydney City Card pilot is an innovative approach to engaging with our largest tourist market and provides Australia with a critical advantage over other regional tourist hotspots during this peak annual travel period,” said Alipay A/NZ country manager, George Lawson.

“Chinese tourists will be able to access recommendations on what to see, where to shop and how to get around, all within an app they are familiar with and while being offered their preferred payment method. Providing this tailored and convenient customer experience is critical to maintaining and enhancing Australia’s reputation as a leading international tourist destination for Chinese travellers.”

The Sydney City Card is built into the Alipay app, so not opt-in is required.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

Latest Podcast

More podcasts

Sign in