Super Retail Group appoints former marketer, agency and retail growth leader as CEO

ASX-listed retailer, which owns brands including Rebel, Rays, SuperCheap Auto and BCF, confirms new group MD and CEO

Peter Birtles (left) with Anthony Heraghty
Peter Birtles (left) with Anthony Heraghty

The power of customer leadership: Holly KramerSuper Retail Group (ASX: SUL) has confirmed former Foster’s marketing and experienced retail growth leader, Anthony Heraghty, as its new chief.

Heraghty takes up new group managing director and CEO reins at the ASX-listed retail giant from 31 March, succeeding Peter Birtles. The promotion comes nearly four years after Heraghty joined Super Retail Group’s executive leadership team as MD of the outdoor retailing division.

During this time, Heraghty has been jointly responsible for overhauling the Rays and BCF (Boating, Camping and Fishing) businesses, driving a new format as well as store network transformation. He also spearheaded the group’s acquisition of outdoor adventure retailer, Macpac, in April 2018, leading its integration into Rays as well as its A/NZ growth plans.

Prior to joining Super Retail Group, Heraghty was group general manager of underwear at Pacific Brands, overseeing the Bonds underwear business. This saw him lead the conversion from a B2B to B2C approach, overseeing the development of its retail network to 75 stores nationally.

A marketing and agency leader originally, Heraghty began his career at agencies including George Patterson and McCann-Erickson, before becoming group marketing director for Foster’s Group, a role perceived as one of the largest marketing executive positions of its time.

In a statement, Birtles stressed the Super Retail Group was in good hands.

“I’ve worked closely with Anthony for four years, he’s a strong and experienced leader who has helped modernise the business. Not only does he have a terrific grasp of the business, he knows what drives our customers and understands what we can offer them,” he said. “I am very pleased to be handing over the leadership of this great business to Anthony.”

Heraghty said was looking forward to the opportunity to navigate the group through the radically changing retail landscape in Australia. He comes to the helm with a $1 million salary package as well as generous incentive programs over the next 12 months, three and five years.

“With changing customer expectations, we are being challenged to innovate and modernise our business to ensure we are fit to compete in the even more competitive retail environment of tomorrow,” Heraghty commented.

“In an era where customers have greater demands and choice than ever before in what, where, when and how they want to buy, our customer-centric approach and engaged team can help differentiate Super Retail Group and drive the next phase of growth around our four core brands.”

As a result, a key priority for Heraghty is to build a stronger culture of teamwork and pride by focusing on employee experience.

“With engaged team members who share the passion of our customers for our products, we are well positioned to grow our business and deliver for shareholders for many years to come,” he added.  

The appointment comes after a three-month executive search and following the announcement of Birtles’ retirement after an 18-year stint with the retail group.

Over this time, Super Retail has built out its omni-channel retailing approach, increased group EBIT by nearly seven-fold, created the BCF business and acquired and embedded both Rebel and Macpac as brands.

Check out some of our CMO to CEO profiles:

 Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu   

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in