Marketing and business development director takes the reins as the drinks company looks to meet growing champagne and wine consumption in Asia
Moet Hennessy’s Australian team is on the hunt for a new marketing leader following the promotion of its marketing and business development director to the top job in Korea.
Ashley Powell, who has been overseeing marketing since 2015 and been with the drinks manufacturer and distributor for 11 years, started off 2019 as the new managing director for the brand in Korea. He replaces Jonathan Loney, who established the group’s Korean operations eight years ago.
Powell told CMO he was excited about the new professional opportunity, calling it a big but welcome change.
“The new culture is exactly what I was looking for in the role. Korea is an exciting market with a real dynamism around food and drinking culture,” he commented. “There is a continued rise in champagne and wine consumption and ongoing change in drinking occasions.
“Our main role as custodians of Moet Hennessy brands is to create exciting and memorable experiences. It is exciting to jump into a new market and work with the local team on this.”
Speaking on his time within the local business, Powell said he was particularly proud of the work done to establish an innovation framework internally. This came through a marketing lens and is being adopted at large across the business. The work involved developing an innovation program with rapid consumer testing on any consumer-facing ideas, as well as implementing an ideas management platform.
“It is early in the journey but the response across the business shows that we are on the right path and will create a lasting positive impact on the company,” Powell said.
The work came as Moet built out a new organisational vision, mission and values designed around crafting exceptional experiences and staying one step ahead of the customer. The work has already seen the group improve employee satisfaction and retention, lift awareness, intent and Net Promoter Scores (NPS) across brands, increased profitability and market share.
Moet Hennessy is now actively looking for a new marketing director to replace Powell in Australia. The cover covers a function with more than 20 staff.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April