Former ALDI marketer joins Westpac

Former marketing director of ALDI has been appointed head of advertising at Australian ASX-listed banking giant

Aldi marketing director, Sam Viney
Aldi marketing director, Sam Viney

Former marketing director of ALDI, Samuel Viney, has been appointed head of advertising at Westpac.

Reporting into Westpac Group’s head of group brands, and advertising and media, Jenny Melhuish, the ASX-listed banking group said the appointment will play a pivotal role in helping it better connect with customers. 

“I am thrilled to be joining a company with such a rich legacy, and one that plays a role in the lives of millions of Australians. The work currently being produced by the team is truly world class, so I look forward to ensuring we continue to connect with customers in such a compelling way,” Viney said.

“My focus will be on understanding each of Westpac’s customer segments; not just at a data level but also a personal one. In a world dominated by data, it is this human understanding of customers that leads to impactful and effective communications. I’m excited about the challenge of working with such a broad customer base and product offering.”

Formerly customer interaction lead for ALDI South at the global headquarters in Germany, and marketing director for ALDI Australia, Viney brings more than 16 years of marketing and advertising experience to the role, including the management of large scale marketing programs and the development of customer interaction functionality.

Under his lead, ALDI Australia won a number of effectiveness awards, helping to deliver significant sales growth and market share for the brand in a cluttered and competitive market. Viney has also worked with BMF, Publicis Mojo, Saatchi & Saatchi and Y&R, across some of Australia’s biggest consumer brands including NESCAFE, Lion Nathan and Coca-Cola.

“Sam brings a unique set of skills and knowledge to Westpac, having worked with some of Australia’s leading brands and most respected advertising agencies. This experience will enable us to continue to find new ways to put customers at the centre of our communications,” Melhuish said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in