SPC Ardmona marketing leader takes over from Nick Hickford at the iconic dairy brand
SPC Ardmona’s (SPC) former general manager for marketing and innovation, Simone Cote, has been tasked with continuing the strategic growth of iconic Australian dairy brand, Bulla, as of January next year.
Cote has been appointed general manager of marketing, innovation and corporate strategy for Bulla Dairy Foods. She replaces Nick Hickford, who has moved on to Don.
During Cote’s near 18 months at SPC, she developed, led and launched the 100-year SPC Masterbrand campaign, delivering growth in brand health metrics and consumer awareness, love and trust for the brand. Prior to this, she was head of B2B marketing for Seek. Her resume also includes a stint with Coles as head of marketing for state, store and communications and Coles private label brands.
“I’m passionate about making a difference, seeing a business and its people grow and succeed. Bulla’s strong heritage, iconic brands, great people and wholesome family values were strong reasons for me to join the Bulla family,” Cote said.
“With a great growth potential and through its loved brands, focused strategy, innovative thinking and passion for consumers, I’m delighted to be given the opportunity to leverage my experience to lead the team in continuing to deliver great products that consumers enjoy every day.”
Bulla CEO, Allan Hood, welcomed Cote into the Bulla family.
"Simone's extensive experience leading iconic FMCG brands together with her time working in retail will be invaluable for our team. We look forward to seeing her bring this strong experience, creativity and drive to the Bulla brand,” he said .
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...
Rajesh Acharya
Digital take-up and experiences help drive Suncorp's solid FY21 performance
Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...
shiree Gilroy
Catch Group combines commercial and marketing role
I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...
Jack Reacher
Report: Marketers failing to realise the benefits of customer loyalty programs
One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...
Vaishnavi Pillai
Women in leadership the focus on International Women’s Day
Great post!
deen8
What felix Mobile is doing to keep customer support cost-effective