SPC marketing and innovation leader switches SPC for Bulla

SPC Ardmona marketing leader takes over from Nick Hickford at the iconic dairy brand

SPC Ardmona’s (SPC) former general manager for marketing and innovation, Simone Cote, has been tasked with continuing the strategic growth of iconic Australian dairy brand, Bulla, as of January next year.

Cote has been appointed general manager of marketing, innovation and corporate strategy for Bulla Dairy Foods. She replaces Nick Hickford, who has moved on to Don.

During Cote’s near 18 months at SPC, she developed, led and launched the 100-year SPC Masterbrand campaign, delivering growth in brand health metrics and consumer awareness, love and trust for the brand. Prior to this, she was head of B2B marketing for Seek. Her resume also includes a stint with Coles as head of marketing for state, store and communications and Coles private label brands.

“I’m passionate about making a difference, seeing a business and its people grow and succeed. Bulla’s strong heritage, iconic brands, great people and wholesome family values were strong reasons for me to join the Bulla family,” Cote said.

“With a great growth potential and through its loved brands, focused strategy, innovative thinking and passion for consumers, I’m delighted to be given the opportunity to leverage my experience to lead the team in continuing to deliver great products that consumers enjoy every day.”

Bulla CEO, Allan Hood, welcomed Cote into the Bulla family.

"Simone's extensive experience leading iconic FMCG brands together with her time working in retail will be invaluable for our team. We look forward to seeing her bring this strong experience, creativity and drive to the Bulla brand,” he said .

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu     

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in