SPC Ardmona marketing leader takes over from Nick Hickford at the iconic dairy brand
SPC Ardmona’s (SPC) former general manager for marketing and innovation, Simone Cote, has been tasked with continuing the strategic growth of iconic Australian dairy brand, Bulla, as of January next year.
Cote has been appointed general manager of marketing, innovation and corporate strategy for Bulla Dairy Foods. She replaces Nick Hickford, who has moved on to Don.
During Cote’s near 18 months at SPC, she developed, led and launched the 100-year SPC Masterbrand campaign, delivering growth in brand health metrics and consumer awareness, love and trust for the brand. Prior to this, she was head of B2B marketing for Seek. Her resume also includes a stint with Coles as head of marketing for state, store and communications and Coles private label brands.
“I’m passionate about making a difference, seeing a business and its people grow and succeed. Bulla’s strong heritage, iconic brands, great people and wholesome family values were strong reasons for me to join the Bulla family,” Cote said.
“With a great growth potential and through its loved brands, focused strategy, innovative thinking and passion for consumers, I’m delighted to be given the opportunity to leverage my experience to lead the team in continuing to deliver great products that consumers enjoy every day.”
Bulla CEO, Allan Hood, welcomed Cote into the Bulla family.
"Simone's extensive experience leading iconic FMCG brands together with her time working in retail will be invaluable for our team. We look forward to seeing her bring this strong experience, creativity and drive to the Bulla brand,” he said .
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together in Melbourne t...
Sumit Takim
In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience