SPC Ardmona marketing leader takes over from Nick Hickford at the iconic dairy brand
SPC Ardmona’s (SPC) former general manager for marketing and innovation, Simone Cote, has been tasked with continuing the strategic growth of iconic Australian dairy brand, Bulla, as of January next year.
Cote has been appointed general manager of marketing, innovation and corporate strategy for Bulla Dairy Foods. She replaces Nick Hickford, who has moved on to Don.
During Cote’s near 18 months at SPC, she developed, led and launched the 100-year SPC Masterbrand campaign, delivering growth in brand health metrics and consumer awareness, love and trust for the brand. Prior to this, she was head of B2B marketing for Seek. Her resume also includes a stint with Coles as head of marketing for state, store and communications and Coles private label brands.
“I’m passionate about making a difference, seeing a business and its people grow and succeed. Bulla’s strong heritage, iconic brands, great people and wholesome family values were strong reasons for me to join the Bulla family,” Cote said.
“With a great growth potential and through its loved brands, focused strategy, innovative thinking and passion for consumers, I’m delighted to be given the opportunity to leverage my experience to lead the team in continuing to deliver great products that consumers enjoy every day.”
Bulla CEO, Allan Hood, welcomed Cote into the Bulla family.
"Simone's extensive experience leading iconic FMCG brands together with her time working in retail will be invaluable for our team. We look forward to seeing her bring this strong experience, creativity and drive to the Bulla brand,” he said .
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia