Updated: Cruickshank switches Domain for REA Group

Domain's chief marketing and content officer switches sides to join the realestate.com.au business owner

Melina Cruickshank
Melina Cruickshank

Melina Cruickshank has jumped ship from Domain and joined dominant rival player, REA Group, as its new chief marketing and content officer.

Cruickshank has spent the past four years as chief marketing and editorial officer at Domain, which spun out of the Fairfax business and listed on the Australian Stock Exchange in its own right 12 months ago with a market valuation of $2.2 billion.

Cruickshank’s defection was announced just days after the historic $4.2 billion merger of Nine and Fairfax was given the go-head by the Federal Court of Australia. The businesses begin operating as one entity from 10 December.

Cruickshank is directly reporting into REA Group CEO, Tracey Fellows, who is stepping down in January to take up a role with News Corp overseeing global digital real estate, based out of New York. The post sees Fellows continuing to work with the REA business.  

REA’s CMO appointment comes after it lost its former marketing and content chief, Kieran Cooney, to Foxtel in October, as well as EGM of media and content, Elizabeth Minogue, in August.

Cruickshank said it was a difficult decision to leave Domain. “I’ve enjoyed my time here and am grateful for the opportunities I’ve been given,” she said.

“The transition offers a global role for the industry leader, and I’m excited about stepping up to lead teams at that level. I also have enormous respect for Tracey and the REA executive team and am excited to work with them.”

Prior to her current stint at Domain, Cruickshank was group director of Life Media at Fairfax leading product and commercial content teams. During this time, the division launched digital brands such as Traveller, daily Life, Executive Style and Good Food. She also worked across Domain original as a product director. Her resume also includes product and digital roles with Southcorp Wines and View Digital communications in the UK.

Fellows said Cruickshank was a standout candidate and she was delighted to see her joining the REA team.

“Melina is passionate about this sector and has a track record of success leading teams and growing product and content revenue streams in Australia and abroad,” she said. “Melina will drive our global marketing and content strategy, working with our talent teams in Australia and around the globe.”

In a statement to employees, Domain Group CEO, Jason Pellegrino, thanked Cruickshank for 13 years with Fairfax and Domain. In the interim, the content and audience teams are reporting directly to Pellegrino.

"In this fast-moving environment  it makes sense for her and Domain to make a change now," he stated. "We know there will be great competition internally and externally to be the new person in the role. We will keep you briefed on the process."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in