AANA adds three tier-one brand marketing leaders to its board

Tourism Australia's Lisa Ronson is one of a trio of new appointments announced during the 90-year old association's AGM

From left: Martin Brown, Andrew Hicks and Lisa Ronson
From left: Martin Brown, Andrew Hicks and Lisa Ronson

The Australian Association of National Advertisers (AANA) has added another three high-profile brands to its board including the CMO50’s number one for 2018, Tourism Australia’s Lisa Ronson.

The new appointments were confirmed at the association’s annual general meeting yesterday and also include Woolworths director of marketing, Andrew Hicks, as well as Nestle director of ebusiness, strategy and marketing, Martin Brown.

Ronson has been leading Tourism Australia’s marketing efforts for the last four years and has more than 15 years of experience in brands and marketing, working for Westpac, Carlton & United Breweries, Visa and David Jones. Her efforts at the nation’s tourism body, and her work on the ‘Dundee’ US Super Bowl campaign, saw her awarded top billing in this year’s CMO50 of Australia’s most innovative and effective marketers.

Hicks took up the top marketing post at Woolworths in 2015. He joined the supermarket giant in 2008, initially on the Dan Murphy’s brand and rising to national marketing manager in 2012. Brown meanwhile, has spent 15 years with Nestle globally, including stints as global brand director for Kit Kat in Switzerland, and the snack’s regional manager across the UK, US, Canada, Japan and Oceania. He took up his latest Oceania role in September.

Earlier this year, the AANA also appointed Toyota CMO, Wayne Gabriel, and Adobe Advertising head, Sam Smith.

“As the peak national advertising body, it is important the AANA board continues to elect leading marketers from a variety of industries to help ensure we understand he full gamut of issues impacting the marketing profession,” AANA CEO, John Broome, said.

The AANA celebrated 90 years this year, and took the opportunity during its AGM to reflect on the changes to media over that time in a panel session featuring outgoing Fairfax CEO, Greg Hywood, and former News Corp chairman and well-known industry giant, Kim Williams.

During the discussion, it was clear both gentlemen saw further disintermediation and fragmentation continuing across the media landscape, with Williams noting digital has been a destructive force in media and one we’re not out of the woods yet on.

“You can’t just shift from analogue to digital, it crushes value,” he commented. “That’s the order of the day, you have to reinvent as you manage that – you can’t presume those old operating margins.”

Williams also suggested new-age digital social players are a dangerous force in market, and described Facebook as being “utterly reckless in its responsibility to the community to remove material that has bad intentions towards that community.”

Yet both Hywood and Williams were against tighter regulation generally as a force for preserving media going into the future. Hywood, for example, said media law reform in Australia had given advertisers the opportunity to now go to one single place and get access to many different platforms.

It’s these media reform changes that paved the way for the $4.2 billion merger of Nine and Fairfax, which cleared its last hurdle in the Federal Court this week.  

Hywood also compared the maturity of digital advertising and media today as “The FJ part of the Internet”. “There are many complex social and business problems that have to be solved,” he said. “Marketers, government and media have to work in a way to ensure competition, open markets, and the ability to win.

“But to regulate that also poses massive damage.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in