Government aims for customer centricity with all-digital services plan

Australian Government announces Digital Transformation Strategy plan that will see all citizen services online by 2015

The Australian Government is planning to have all citizen services online by 2025 in an ambitious plan to redesign the way government interacts with constituents.

Announced by the Minister for Human Services and Digital Transformation, Michael Keenan, this week, the Government’s first Digital Transformation Strategy outlines key goals and objectives for taking a digital-first approach to services. It also includes 100 milestones set to be over the next 24 months to keep things on track.

Minister Keenan said the digital transformation agenda is being accelerated to not only meet community expectations, but also set foundations for prosperity in the digital age.

“Imagine never having to queue up in a government office again because every sort of transaction you can think of will be available online –whether it is applying for welfare, payments, registering a birth or a death, or event setting up your business end-to-end,” he said.

“This is the way Australian will be able to interact with government in the very near future – a future where their needs comes first and where privacy and security are always paramount.”

The department has already spent significant time and effort growing its digital assistant offering, launching ‘Charles’ last week to answer common questions for those who hold a myGov account. It’s one of several run by the department around customer service.

Last month, the government also announced a pilot of a new digital identity system, which it said is not a new database of information, but a smarter use of existing information it holds. This new digital ecosystem is governed by rules and standards called the Trusted Digital Identity Framework.

For Minister Keenan, the overarching ambition with the latest long-term strategy is becoming more customer-led, and to restructure services around life events of the citizen.

For example, he noted major life events like the birth of a child or death of a loved one require interactions with multiple agencies across Federal and State/Territory Government departments.

Read more: Queensland Treasury rolls out virtual assistant

“People right ask why can’t we just you once and have the information updated across all services, without having to worry about individual systems or even layers of government,” Keenan continued. “The reality is that we can and we will begin to do this in the very near future.”

As one of the first steps, Keenan said a trial of its ‘Tell us once’ program will kick off next year, enabling individuals to inform one point of contact in the chain about about a change and have it taken care of across governments. There’s also a ‘Child Care Marketplace’ on the cards to help people connect with child care providers.

By June 2019, the government is also planning to have a new API standard for integrating platform services, digital identity for Newstart and Youth Allowances, a digital sourcing framework and enhancements to the Digital Service Standard, automated decisions for veterans through myService, digitised household surveys, Medicare newborn enrolment and a language translator for Centrelink services initially focused on Chinese and Vietnamese.

 “That is what digital transformation is truly all about – making life simpler and easier for all Australians,” he said.

For example, myGov will act as one integrated digital service where citizens can find out everything from how to apply for a child care subsidy, to finding the nearest community service that fits car seats, Keenan said. In the next nine months, eight pilot programs under MyGovID are set to launch.

Keenan stressed the emphasis on privacy throughout the strategy and transformation, and said the department will consult regularly around this to ensure the legislative and regulatory frameworks are appropriate. Sharing the seven-year strategy at this point was also about giving the public the opportunity to have their say, he said.

“This is vitally important because the rollout of digital services will only be successful if users have confidence in them,” he said.

In a speech announcing the plans, Keenan also pointed to a raft of digital-led innovations made by government in recent years, including 98 per cent of Medicare claims now being processed on the spot at point of service, the Smart Gates customs system using facial recognition technology to verify the identity of travellers, and its failed ‘Nadia’ AI prototype providing a personalised digital assistant to each Australia.

“Unfortunately, Nadia wasn’t quite ready at the time to deliver on the promise, but technology is evolving rapidly. I am confident the day when such assistants will be around us – both in government and in private enterprise – is not that far away,” he added.

“Having your own dedicated government digital assistant also means that, as a government, we will be able to deliver truly personalised services.

“While we are starting with re-focusing government services around life events, our ambition is to end up offering you tailored support when you need it, based on your individual circumstances.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in