Wilks moves from marketing to sales at Volkswagen

Bradshaw will assume both marketing and customer experience roles

The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles, role in a company reshuffle.

Wilks has been with the company since 2009 in various roles and was general manager of marketing for nearly five years.

Wilks told CMO the move is a valuable one for any marketer.

“Having worked across brands within the Volkswagen Group in senior marketing and other business development roles, I’m really pleased to move into the head of sales role,” Wilks told CMO.

“I’m passionate about the automotive industry; key to that are the inspiring entrepreneurs that run our retail outlets for Volkswagen. I’m looking forward to working closely with them as we help connect more Australian’s with a brand that so many love. 

“It’s been a time of enormous change for industry and no-one expects that pace to slow down. Strong product remains a cornerstone of success and Volkswagen’s ongoing success makes that clear.”

Jason Bradshaw will assume Wilks’ role as Volkswagen Group Australia’s director of customer experience and marketing.

"For the last three years Volkswagen Australia has accelerated its focus on customers, ensuring that they are at the heart of everything we do. With Mr Wilks assuming the role of general manager of sales (passenger vehicles) it provides the perfect opportunity to deepen the connection with our customers through our marketing efforts. I am excited by the opportunity to build on the great work of Mr Wilks," Bradshaw told CMO.

Wilks said Bradshaw has overhauled customer experience throughout VGA over the past three years. Among his innovations has been the introduction on Volkswagen’s public website of dealer ratings derived from customer surveys – something no other auto brand in Australia has emulated.

“Our customers retain the highest intended loyalty among all our competitors. That’s a combination of strong product, brand and an approach to evolving the customer experience right across our network,” Wilks said.

“Jason has driven that evolution of customer experience and his work has been a critical component of the success of the brand.  He is the natural fit to take over responsibilities in marketing, given the close working relationship that already exists with the customer portfolio.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

It’s time for marketers to rethink their approach to ‘loyalty’

According to a recent Mastercard survey, Australia is one of the more mature markets in the loyalty space, with nine out of 10 consumers carrying a loyalty card in their wallet. But how loyal are consumers really?

Lee Naylor

Managing partner, The Leading Edge

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in