Facebook fined for data scandal

​The UK Information Commissioner’s Office (ICO) has fined Facebook £500,000

The UK Information Commissioner’s Office (ICO) has fined Facebook £500,000 for ‘serious breaches of data protection law’, the maximum penalty it can impose under previous legislation. 

The fine related to the Cambridge Analytica scandal, when more than 310,000 Australians may have had their data improperly shared with Cambridge Analytica, according to a Facebook update in April. Facebook collected the information of up to 87 million people, mostly in the US, illegitimately, up from the 50 million people originally published. This includes up to one million UK residents, according to the ICO. 

According to a statement, ‘The ICO’s investigation found that between 2007 and 2014, Facebook processed the personal information of users unfairly by allowing application developers access to their information without sufficiently clear and informed consent, and allowing access even if users had not downloaded the app, but were simply ‘friends’ with people who had.’ 

‘Facebook also failed to keep the personal information secure because it failed to make suitable checks on apps and developers using its platform. These failings meant one developer, Dr Aleksandr Kogan and his company GSR, harvested the Facebook data of up to 87 million people worldwide, without their knowledge. A subset of this data was later shared with other organisations, including SCL Group, the parent company of Cambridge Analytica who were involved in political campaigning in the US.’

The ICO went on to say, ‘Even after the misuse of the data was discovered in December 2015, Facebook did not do enough to ensure those who continued to hold it had taken adequate and timely remedial action, including deletion. In the case of SCL Group, Facebook did not suspend the company from its platform until 2018.’ 

‘The ICO found that the personal information of at least one million UK users was among the harvested data and consequently put at risk of further misuse.’

In July, the ICO issued a Notice of Intent to fine Facebook as part of an investigation into the use of data analytics for political purposes.

After considering representations from the company, the ICO has issued the fine to Facebook and confirmed that the amount – the maximum allowable under the laws which applied at the time the incidents occurred - will remain unchanged. This fine was served under the Data Protection Act 1998, which was replaced in May by the new Data Protection Act 2018, alongside the EU’s GDPR. These provide a range of new enforcement tools for the ICO, including maximum fines of £17 million or four per cent of global turnover.

Elizabeth Denham, UK information commissioner, said Facebook failed to sufficiently protect the privacy of its users before, during and after the unlawful processing of this data.

“A company of its size and expertise should have known better and it should have done better,” she said.

“We considered these contraventions to be so serious we imposed the maximum penalty under the previous legislation. The fine would inevitably have been significantly higher under the GDPR. One of our main motivations for taking enforcement action is to drive meaningful change in how organisations handle people’s personal data.

“Our work is continuing. There are still bigger questions to be asked and broader conversations to be had about how technology and democracy interact and whether the legal, ethical and regulatory frameworks we have in place are adequate to protect the principles on which our society is based.”

Facebook launched an eight-week marketing campaign targeted at Australian consumers in June.

As part of a broader communications campaign, ‘Here Together’ was launched to drive awareness of the changes Facebook has made to protect people's privacy, remove fake accounts from the platform and ensure people have a positive experience using the platform.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

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