Zara Cobb new CMO at Lendi

CMO's remit is to grow customer acquisition at Lendi

Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing. 

This is a new role for Lendi, and according to a statement, Lendi is now shifting its focus towards the next stage of development with its growing marketing team. 

Cobb, previously head of strategy and analytics at Blue 449, brings 12 years of local and global media and marketing experience to her new role at Lendi. 

Cobb's remit is to drive growth in customer acquisition, find optimisations in the customer journey, and ultimately, help shape Lendi into a household name. 

David Hyman, managing director and co-founder of Lendi said he’s thrilled to welcome Cobb to Lendi.

“Our priority is encouraging everyday Australians to make better informed decisions on one of their biggest living expenses - their home loans,” he said. 

“With Zara’s experience and a refreshed focus on our marketing efforts, there’s a real opportunity for us to take a larger share of the $1.7 trillion dollar home loan industry and more importantly, help Australians find better home loans.” 

Cobb held a number of senior roles in media agencies where she was responsible for leading client services across the financial, FMCG and eCommerce sectors. At Blue 449 she used data and analytics to build out strategic products that provide greater accountability. Prior to this, she was the group client partner at Match Media and also group account director at MediaCom. 

“More Australians are looking to digital alternatives in lieu of the traditional mortgage broking process. People want options and transparency without compromising on time or convenience. Lendi has the perfect balance of human expertise and smart technology, allowing people to find a better deal,” Cobb said. 

“It’s such an exciting time to join the Lendi business and I look forward to playing a key role in continuing Lendi’s upward trajectory.” 

Lendi has settled $6.5 billion in home loans to date and has experienced triple digit growth over the past year. The Lendi platform allows consumers to search, compare and settle their home loan – all online and in their own time.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

3-pronged marketing approach for property disruptor Brickx

Read more

With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...

Drishti Khurana

How NRMA’s Arlo the Koala chatbot won over customers

Read more

Hey, With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you c...

Drishti Khurana

7 innovative brand chatbots

Read more

hey Ever wondered how a business could leverage WhatsApp to grow? Find out here - http://s.engati.com/2rf

Unnit Dedhia

Sydney Uni taps AI for new COVID chatbot

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in