Zara Cobb new CMO at Lendi

CMO's remit is to grow customer acquisition at Lendi

Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing. 

This is a new role for Lendi, and according to a statement, Lendi is now shifting its focus towards the next stage of development with its growing marketing team. 

Cobb, previously head of strategy and analytics at Blue 449, brings 12 years of local and global media and marketing experience to her new role at Lendi. 

Cobb's remit is to drive growth in customer acquisition, find optimisations in the customer journey, and ultimately, help shape Lendi into a household name. 

David Hyman, managing director and co-founder of Lendi said he’s thrilled to welcome Cobb to Lendi.

“Our priority is encouraging everyday Australians to make better informed decisions on one of their biggest living expenses - their home loans,” he said. 

“With Zara’s experience and a refreshed focus on our marketing efforts, there’s a real opportunity for us to take a larger share of the $1.7 trillion dollar home loan industry and more importantly, help Australians find better home loans.” 

Cobb held a number of senior roles in media agencies where she was responsible for leading client services across the financial, FMCG and eCommerce sectors. At Blue 449 she used data and analytics to build out strategic products that provide greater accountability. Prior to this, she was the group client partner at Match Media and also group account director at MediaCom. 

“More Australians are looking to digital alternatives in lieu of the traditional mortgage broking process. People want options and transparency without compromising on time or convenience. Lendi has the perfect balance of human expertise and smart technology, allowing people to find a better deal,” Cobb said. 

“It’s such an exciting time to join the Lendi business and I look forward to playing a key role in continuing Lendi’s upward trajectory.” 

Lendi has settled $6.5 billion in home loans to date and has experienced triple digit growth over the past year. The Lendi platform allows consumers to search, compare and settle their home loan – all online and in their own time.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

great case study, content has always proved to be an integral part of making a brand, now social media marketing is also one tool that ca...

Govind Dadhich

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Latest Podcast

More podcasts

Sign in