Zara Cobb new CMO at Lendi

CMO's remit is to grow customer acquisition at Lendi

Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing. 

This is a new role for Lendi, and according to a statement, Lendi is now shifting its focus towards the next stage of development with its growing marketing team. 

Cobb, previously head of strategy and analytics at Blue 449, brings 12 years of local and global media and marketing experience to her new role at Lendi. 

Cobb's remit is to drive growth in customer acquisition, find optimisations in the customer journey, and ultimately, help shape Lendi into a household name. 

David Hyman, managing director and co-founder of Lendi said he’s thrilled to welcome Cobb to Lendi.

“Our priority is encouraging everyday Australians to make better informed decisions on one of their biggest living expenses - their home loans,” he said. 

“With Zara’s experience and a refreshed focus on our marketing efforts, there’s a real opportunity for us to take a larger share of the $1.7 trillion dollar home loan industry and more importantly, help Australians find better home loans.” 

Cobb held a number of senior roles in media agencies where she was responsible for leading client services across the financial, FMCG and eCommerce sectors. At Blue 449 she used data and analytics to build out strategic products that provide greater accountability. Prior to this, she was the group client partner at Match Media and also group account director at MediaCom. 

“More Australians are looking to digital alternatives in lieu of the traditional mortgage broking process. People want options and transparency without compromising on time or convenience. Lendi has the perfect balance of human expertise and smart technology, allowing people to find a better deal,” Cobb said. 

“It’s such an exciting time to join the Lendi business and I look forward to playing a key role in continuing Lendi’s upward trajectory.” 

Lendi has settled $6.5 billion in home loans to date and has experienced triple digit growth over the past year. The Lendi platform allows consumers to search, compare and settle their home loan – all online and in their own time.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

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