Coca-Cola upping its digital game with startups investment

Amatil X invests in TabSquare, a Singapore-based restaurant tech startup

Coca-Cola Amatil is making good its promise to transform the enterprise for the digital era, by increasing its stake in startups with an investment in TabSquare. It announced it has taken a minority stake in the Singapore-based restaurant tech startup via its corporate venturing platform, Amatil X.

It is the second investment made by Amatil X since its launch in April and follows an investment in Australian startup, app and POS integration company, Doshii, in August.

TabSquare provides artificial intelligence-powered in-restaurant solutions to improve the restaurant experience for diners and improve operational efficiency for restaurant owners.

Group director partners and growth at Coca-Cola Amatil, Chris Sullivan, said Amatil X was set up to enable the company to participate in the start-up ecosystem, to leverage start-ups to support the existing businesses, and to explore future growth opportunities.

“This includes investing in restaurant tech companies like TabSquare, which has developed a solution to benefit restaurants and their customers by using technology to streamline and personalise the dining experience,” Sullivan said.

Amatil X was introduced to TabSquare by an employee participating in Coca-Cola Amatil’s corporate accelerator program, Xcelerate.

“Our employee’s startup idea was very similar to TabSquare, so they decided to explore TabSquare rather than reinvent the wheel.”

“We were impressed by the solution that TabSquare was promoting which has led us to invest in them. They have a strong team, a clear business model and ambitious growth plans, which include expanding from their established Singapore base to the whole of the Asia Pacific region,” Sullivan said.

TabSquare technology can personalise the entire dining experience for each customer, treating them uniquely, at scale. It has 6000 active terminals in market, serving 12 million diners annually, collecting rich customer data at every interaction, allowing the restaurant to provide a personalised dining experience. TabSquare has a number of strategic backers, including Kakaku.com and Resorts World Inc.

Speaking at this year’s Adobe Summit in Las Vegas, the Coca-Cola’s digital chief, David Godsman, said the group kicked off its digital transformation 12 months ago, with the ambition of shifting a traditional bricks-and-mortar player to a digital leader in five years. 

“But we are facing a new world – a digital world,” he said. “This is a world that is somewhat unknown to us. It’s one where we need to learn more about consumers, understand their preferences and behaviours. It’s a world where we need to personalise, and at scale. Ultimately, it’s a world where we need to bridge the physical and physical together.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu        

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

Read more

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Latest Podcast

More podcasts

Sign in