Eymery switches L'Oreal for Seek digital marketing gig

Former head of digital and media for beauty products manufacturer to oversee in-house digital media buying team

Christophe Eymery has switched beauty products and L’Oreal to head up digital marketing at Seek.

As the online employee marketplace’s new head of digital marketing for A/NZ, Eymery is in charge of all paid digital marketing channels as well as community management across the group’s brands. Seek runs its own in-house digital media buying team of 20.

He reports into marketing director, Jenn ten Seldam, and officially took up the role this month. Eymery replaces Andrea Denham.

“Founded 20 years ago, I am still amazed by Seek’s ambition to help people live more fulfilling and productive working lives and help organisations succeed.,” Eymery told CMO.  “Seek has been the most successful technology company in Australia and is continuing to expand fast domestically and overseas, covering more than 16 markets. 

“The culture of excellence and acceptance is a strong asset for Seek. It’s very valuable we celebrate the diversity of employees that contribute to the success of its organisation.

I am very happy to invest my experience in leading digital marketing, a function that is highly strategic and at the core of the business drivers.”

Eymery spent the past five-and-a-half years working at L’Oreal, heading up digital and media. He previously spent five years overseeing digital at ZenithOptimedia Australia and also worked in marketing operations at Renault.

Ten Seldam also stressed the criticality of the head of digital marketing role. Eymery’s appointment is the culmination of 10 months of search to find the right candidate.

“We are very happy having recruited Christophe, who is undoubtedly the right person for this role,” she said. “As a marketing team within one of Australia’s leading tech companies, our function needs to constantly aspire to be bleeding edge. We need to move fast, and with precision, to collaborate closely and not compromise on quality. 

“A key part of fulfilling this aspiration is to hire the best talent, and Christophe’s reputation within digital/CRM precedes him. It also helps we know each other from a ‘past working life’ and so I already knew what a stellar individual he was.” 

Eymery previously worked with ten Seldam as a client when she was with NAB personal banking. 

“As a ‘pure player’ in online services, digital marketing is central to our business success. We need to have the right leader in place that has the strategic vision to continually push us forward and build strong relationships externally,” ten Seldam said. “The deep technical experience required to assume responsibility for in-house performance media buying, CRM and social media, is also critical.”  

Eymery said it’s also looking at hiring new team members to support the social, display and CRM functions.

“We also continually look for great marketing talent across B2B, B2C, Brand and Customer Insights,” he said. “To put it in perspective, Seek grew from 600 to 800 employees last year and that acceleration continues.” 

Eymery said he was attracted to the role because it gave him the opportunity to tap into his experience across all aspects of digital marketing. 

“Most people either have Digital Media or CRM experience but rarely both,” he continued. “I also had experience on both client and agency sides, which has enabled me to develop a good understanding of global organisations and how to foster synergies across multiple markets.” 

Meanwhile, the immediate focus is on successfully delivering the ‘SEEK Profile 2.0’ campaign. The purpose of this campaign is to encourage candidates to create and update their SEEK Profile and to be seen by hirers whether they are actively or passively looking for a job.  

“I will continue building a centre of excellence in digital marketing to power the business growth and strengthen SEEK’s leadership. Additionally, I am focused on collaboration and holistic digital marketing via more connected digital ecosystems both in A/NZ and APAC,” Eymery added.

Earlier this year, Seek announced an organisational restructure, appointing its former marketing and chief operating officer, Kendra Banks, promoted to A/NZ managing director.

The ASX-listed job ads site also restructured into two parts. The first is a regional Asia-Pacific and Americas operating business that brings together Seek’s A/NZ, Asia, Brasil Online, OCC and aligned early stage venture divisions. The second is a dedicated Seek Investments function focused on managing and making acquisitions and investments including other early stage ventures and its Zhaopin division.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

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