NAB confirms Ristevski as group CMO and customer leader

Former business banking marketing and customer strategy chief becomes the new CMO, reporting into NAB's first chief customer experience officer

Suzana Ristevski
Suzana Ristevski

NAB has confirmed acting CMO and general manager of business marketing, Suzana Ristevski, as its official EGM of marketing and customer experience.

Ristevski takes the reins from Andrew Knott, who left the banking giant in July to become the first-ever chief media officer for JPMorgan Chase in the US. However, the role has been extended to also include customer experience.

Ristevski initially joined NAB in January 2017 as general manager of business bank marketing and customer strategy, one of three big hires made by Knott to expand his marketing team. She boasts of a strong and comprehensive resume in marketing, strategy and product leadership and was most recently the head of strategy and growth as well as CMO for GE across A/NZ and Papua New Guinea. She spent 12 years with GE, holding positions across financial services as well as the engineering and manufacturing businesses.

Prior to this, Ristevski worked for Optus, Medical Benefits Private Health Insurance Fund and 20th Century Fox in London.

NAB chief customer experience officer, Rachel Slade, said the bank had brought together marketing and customer experience in order to drive a single CX strategy across the group.

“Over the past year-and-a-half, we have invested heavily in building our customer experience capabilities,” Slade said in a statement. “The change is about strengthening our customer experience capability further, to deliver on common goals across our marketing and customer experience teams. Ultimately, this is about driving faster decision making focused on our customers as we listen and act differently.”

Ristevski said she was excited to be officially taking on the group role.

“I see incredible value in bringing together customer experience and marketing to deliver better experiences and communications that are absolutely focused on our customers,” she said. “I feel incredibly lucky to lead such a wonderful group of marketing and customer experience experts.”

The news comes two weeks after NAB confirmed it had promoted Slade to become its first chief customer experience officer as part of a reshuffle of its execute ranks and rebranded customer products and services division. She was previously the EGM of deposits and transaction services.

  Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in