Youfoodz has appointed former Tourism Northern Territory and Racing Queensland marketing leader as its new CMO as it sets its sights on global expansion.
In a statement to CMO, Youfoodz said the new chief marketing role has been created to support the ongoing commercial expansion of the brand and its ambition to drive into more categories, outlets and homes globally. Coward reports directly to the CEO and oversees creative, analytics and research, brand, media, partnerships, retail, content marketing, digital and data.
“We needed a mix of big brand experience on a global scale at startup speed, commercial retail, destination and digital marketing leadership to help guide our talented team into the next phase of growth,” said Youfoodz CEO, Lance Giles.
Coward said it is an exciting time to join the Youfoodz group.
“What you see on the package is exactly what you get right from day one in joining the company,” he said. “Everyone at Youfoodz is absolutely living the brand across every touchpoint and I can see why it’s already ranked in the top 10 startups to work at across Australia.
“It's rare you get a brief like Youfoodz, which demands you to draw upon every single learning across your marketing career to be able to help drive future success in such a competitive market. It is a perfect fit and I feel very privileged to join the ‘fam’”.
Coward’s appointment comes three months after the departure of former YouFoodz head of marketing, Melody Livingstone, who has taken up the Australian CMO’s post at Domino’s.
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players