Youfoodz brings on first CMO as it sets its sights on global growth

First chief marketing officer brought on to accelerate Australian startup's commercial brand expansion

Adam Coward
Adam Coward

Youfoodz has appointed former Tourism Northern Territory and Racing Queensland marketing leader as its new CMO as it sets its sights on global expansion. 

Adam Coward has spent the last 18 months as general manager of sales and marketing for Racing Queensland, sitting on the executive team and informing business strategy. Prior to this, he spent nearly five years as executive director of global marketing communications at Tourism NT, overseeing a $30 million promotions budget and team of 70 staff across 10 countries. His resume also includes senior marketing roles with franchise chain, Mr Rental, and Westfield.

In a statement to CMO, Youfoodz said the new chief marketing role has been created to support the ongoing commercial expansion of the brand and its ambition to drive into more categories, outlets and homes globally. Coward reports directly to the CEO and oversees creative, analytics and research, brand, media, partnerships, retail, content marketing, digital and data.

“We needed a mix of big brand experience on a global scale at startup speed, commercial retail, destination and digital marketing leadership to help guide our talented team into the next phase of growth,” said Youfoodz CEO, Lance Giles.

Coward said it is an exciting time to join the Youfoodz group.

“What you see on the package is exactly what you get right from day one in joining the company,” he said. “Everyone at Youfoodz is absolutely living the brand across every touchpoint and I can see why it’s already ranked in the top 10 startups to work at across Australia.

“It's rare you get a brief like Youfoodz, which demands you to draw upon every single learning across your marketing career to be able to help drive future success in such a competitive market. It is a perfect fit and I feel very privileged to join the ‘fam’”.

Coward’s appointment comes three months after the departure of former YouFoodz head of marketing, Melody Livingstone, who has taken up the Australian CMO’s post at Domino’s.

Read more: How Youfoodz delivered marketing campaign ROI of nearly 2200 per cent

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...

Praveen Kumar

The X factor in multicultural media planning and buying - Digital advertising - CMO Australia

Read more

I completely agree with you. High-quality customer service only strengthens loyalty to the company and helps to increase sales and increa...

Natali

Mercer CMO: How B2B brands can achieve customer love

Read more

I can imagine Google just not providing hits for these business.They need Google more than Google needs them.What about all the other sea...

Michael Hackett

Google hits out at ACCC draft code of conduct for news media negotiations

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in