National Heart Foundation bolsters marketing with digital and insights chiefs

Recently installed chief marketing officer recruits two heavy-hitting digital and data manager to his newly unified marketing team

Troy Muir (left) and Bernie Hallam
Troy Muir (left) and Bernie Hallam

The National Heart Foundation has brought on two new senior marketers as part of its ambitious and historic plans to transform the structure of the national not-for-profit organisation.

The group has brought on former Nestle consumer and marketing insights leader, Bernie Hallam, as its new director of marketing insights, along with former Coles flybuys digital operations chief, Troy Muir, as its first director of digital and direct channels.

Recently installed CMO, Chris Taylor, said the pair boasted of 25 years’ experience in marketing between them and are well established strategists.

“They are outstanding choices to lead the Heart Foundation’s marketing as we look to build a consolidated marketing strategy for the organisation and lead the fight towards an Australia free of heart disease,” he said.

Taylor was appointed the NFP’s first CMO in May and set the task of creating a single national marketing function for the first time. Historically, the heart foundation in Australia has had a federated structure of eight state and territory divisions, each with its own board and CEO. The newly unified organisation is being led by national CEO and adjunct professor, John Kelly. 

“Since I began at the Heart Foundation, I’ve been developing a high-performing, commercially focused marketing team to meet the objectives of our three year ‘One Heart’ strategic plan,” Taylor continued. “Bernie and Troy, together with an expanded team of marketing professionals, will assist in driving the organisation to become more customer focused while evolving our digital assets to deliver a data-driven, connected and personalised customer experience.”

Hallam has spent the past five-and-a-half years overseeing insights and planning for Nestle’s confectionery business in A/NZ. Prior to this, he was a senior consumer and market insights manager at Unilever, and has held similar roles at McDonalds and 7-Eleven Stores.

“Joining the Heart Foundation at this critical juncture is a wonderful opportunity to make a difference, not only to the Heart Foundation brand itself, but to the lives of so many Australians,” Hallam said of his appointment. “I’m looking forward to delivering crucial insights and intelligence that strengthens our relevance and relationships with everyday Australians.”

Muir, meanwhile, spent more than six years overseeing data then digital operations for flybuys within the Coles Group. His resume also includes stints has head of insights and CRM at WeAreDigital, plus management information development at GE Money.

He said he was looking forward to combining his experience in marketing and technology with the purpose of the Heart Foundation.

“I’m eager to take this opportunity to build a new foundational capability that enables us to communicate with and involve our donors, supporters and community in a personalised way,” Muir said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in