Next-gen Aussie payments company brings on first CMO

Zip Co appoints former Westfield Group marketer to lead brand growth charge

Katrina Ang
Katrina Ang

Next-generation payment solutions provider, Zip Co, has brought on its first executive-level head of marketing to accelerate its brand efforts.

Katrina Ang started working with Zap earlier this year in order to relaunch the Zip brand, which debuted in the market in June. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.

The work has now seen Ang appointed head of marketing, reporting to CEO and founder, Larry Diamond. She’s overseeing a core team of 10 across brand, content and channels for both its 740,000 consumers and 10,000 partners.

“This is a newly created role and the first head of marketing role for Zip. We have been experimenting with the marketing configuration and this new role will bring all parts of marketing together under one leader,” Ang told CMO.

“I was introduced to Zip at the start of 2018 and really attracted to the role as it gave me the opportunity to learn and grow within a ‘product and tech shop’, and to work on things that I am passionate about.”  

Ang’s immediate priority is to work with all teams to transition to the new structure.

“This is about rapidly exploring, learning and identifying what’s working, what’s not, our biggest opportunities, priorities and create a plan on a page,” she said. “It’s about organising the team to deliver, and building out team capability.”

Diamond said he was thrilled to have Ang joining the Zip leadership team.

“Kat did such an amazing job relaunching the Zip brand across all our digital touchpoints, we just couldn't pass up on the opportunity,” he said.  

“As Zip sits at the intersection of payments and marketing, it was critical to find someone with deep retail experience who understands the shopper journey across unified commerce. With the new brand and native app launch, we have a great platform from which to take Zip to the next level. We are confident Kat has what it takes to help us change the game.”

Prior to her work with Zip, Ang was group marketing manager of communications and experiences at Scentre Group, owner and operator of the Westfield malls in A/NZ. She spent more than 12 years in all with the company in various marketing and campaign management roles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in