ASX-listed GrowthOps appoints inaugural CMO

Business consultancy group's decision to appoint first marketing leader part of plans to build the brand

Andy Fyffe and Priscilla Jeha
Andy Fyffe and Priscilla Jeha

Idea realisation consultancy, Trimantium GrowthOps, has appointed its first chief marketing officer to build the ASX-listed company’s brand platform.

Andy Fyffe is the co-founder of Khemistry, a digital marketing agency, and was its managing partner for 13 years. In a statement, GrowthOps CEO, Paul Mansfield, said the appointment was both recognition of the experience Fyffe brands into the company, as well as the need for its next stage of growth.

GrowthOps is the result of 15 entrepreneurs merging eight specialist businesses together and is focused on helping organisations develop new products, services and growth strategies. One of these was Khemistry, a Queensland-based agency.

The group debuted on the Australian Securities Exchange in March following a $70 million IPO, and launched with a market capitalisation of approximately $95 million. It then appointed Mansfield as its CEO in addition to his role as executive director and managing partner on 1 June.

Fyffe said he was looking forward to bringing the growth and business building mindset to the GrowthOps business.

“These sorts of opportunities – to be part of a bigger story – don’t come along very often,” he said. “My role as CMO is an ideal greenfield brief, where I’m getting the chance to apply 20 years of lesson learned from sitting on both sides of the table. I’m helping define and grow a game-changing b2B brand with global ambitions from a base here in Melbourne.”

Alongside Fyffe’s appointment, GrowthOps also announced Priscilla Jeha has been promoted to general manager at Khemistry. She joined the agency a year ago as head of client services.

Jeha came with more than 20 years’ experience, working for boutique as well as multinational agencies, and also spent time at Queensland Health. Most recently, she was global business director at Grey in London.

“There are so many centres of excellence across GrowthOps, from AI to customer experience to voice search, and my mission is to integrate them here to help our Queensland clients evolve and growth,” she commented.

Former Ogilvy & Mather group business director, Sheridan Turner, now takes up the head of client services role. She brings 15 years’ experience in client services working across local and global communication campaigns, agency and client side for companies in the FMCG, telecommunications, retail, pharmaceutical and government sectors.

 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

Latest Podcast

More podcasts

Sign in