Does your brand need a personality review?
There are five tell-tale signs your brand needs to take a long hard look at itself.
Aussie on the hunt for chief digital officer
Newly created role comes off the back of the departure of chief customer experience and technology leader to CommSec
Aussie Home Loans is looking to bring on its first chief digital officer following the departure of GM of customer experience and technology, Richard Burns.
The Commonwealth Bank subsidiary confirmed Burns will officially leave the role today, 7 September, after nearly three years. He is now taking up the role of managing director of CommSec.
Burns joined the organisation in early 2015 as its new general manager of customer, with responsibility across marketing, digital and IT. Prior to this, he spent seven years within the CommSec division, where he also headed up customer experience and engagement.
His 20-year career also includes marketing, product and strategy roles with CommSec, eTrade Australia and McKechnie Consumer Products.
An Aussie spokesperson said the group has taken the opportunity to review its executive team structure, a decision which will now see the customer experience team reporting into David Smith, its current GM of strategy and product who will now become the chief customer officer.
In addition, Aussie is on the hunt for a chief digital officer to lead its technology operations and digital transformation teams. There are no further executive changes planned.
Burns’ work at Aussie has earnt him a consecutive place on the annual CMO50 list of Australia’s most innovative and effective leaders.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
Sustainability of message: H2coco founder's commitment to consumers
Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
Sustainability of message: H2coco founder's commitment to consumers
Well, I wish we could change the situation. But I am not sure it's possible.
Patricia Miller
Does social media make astroturfing acceptable?