Google appoints new A/NZ managing director

Search engine giant promotes from within to replace Jason Pellegrino, who left to join Domain last month

Mel Silva
Mel Silva

Google is bringing back its regional marketing strategy and operations leader to head up the A/NZ business.

Mel Silva has been with the search giant for more than 11 years and has been in a number of leadership roles across Australia and APAC during this time. Most recently, she was managing director of go-to-market and operations for Google APAC based out of Singapore.

She’s replacing Jason Pellegrino, who took the top job at Domain last month.

Prior to joining Google, Silva was general manager of Fairfax Digital’s direct access. She also boasts of senior marketing roles with Citibank, ING Direct and AMP.  

“There is a tremendous digital opportunity for the region, with businesses and consumers increasingly making use of tools such as AI and machine learning,” Silva said in a statement. “During my time in APAC, it’s been wonderful to see and share stories of the innovations coming out of Australia and New Zealand, and I can’t wait to come back and work with our partners and clients to help them innovate, grow and succeed.”  

Google president Asia-Pacific, Karim Temsamani, said Silva was an exceptional leader and credited her for the skill of bringing out the best in people and partners.  

“Through her extensive Google experience, she has built an in-depth knowledge of the region, which makes her perfectly placed to continue to develop our engagement with consumers and businesses across Australia and New Zealand,” he said.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in