Snacking giant promotes category leader to director of marketing for A/NZ
Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.
Paul Chatfield, who has been with the snacking giant since 2012 and started as category head of seasonal merchandise, takes over the reins from Kjetil Undhjem, who is returning with the business back to Europe.
Chatfield has more than 18 years’ experience in marketing, previously working for Arnott’s, Heinz and Lion Drinks and Dairy’s Vitasoy before joining Mondelez. In a statement, area VP of A/NZ and Japan, Amanda Banfield, said she was delighted to see Chatfield promoted following a strong six years with the business.
“With experience across the full chocolate portfolio, Paul has most recently been leading the Cadbury Dairy Milk brand, launched Cadbury Dairy Milk – the first country in the world to bring this new chocolate taste to the market, and led the relaunch of Marvellous Creations and spearheaded a new approach to brand sponsorships,” she said.
Chatfield said it was a privilege and exciting opportunity to be leading the iconic and much-loved portfolio of brands into a new chapter of growth.
“We have one of the strongest brand marketing teams in the industry and with them, I look forward to delighting our consumers with the best Cadbury chocolate experiences every day, through a relentless focus on quality, communication that connects and entertains, and unexpected innovation that exceeds Australian and New Zealand expectations,” he said.
Mondelez is the parent company overseeing a number of global iconic brands including Cadbury, Oreo, The Natural Confectionery Company and BelVita.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance
WelcomeThe world 's coolest Mercedes companyI am a personal addict on this carBut poverty does not allow me to watch on YouTube for us po...
amer hassan
ASX-listed GrowthOps appoints inaugural CMO