Mondelez gets new chocolate marketing chief

Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.

Paul Chatfield, who has been with the snacking giant since 2012 and started as category head of seasonal merchandise, takes over the reins from Kjetil Undhjem, who is returning with the business back to Europe.

Chatfield has more than 18 years’ experience in marketing, previously working for Arnott’s, Heinz and Lion Drinks and Dairy’s Vitasoy before joining Mondelez. In a statement, area VP of A/NZ and Japan, Amanda Banfield, said she was delighted to see Chatfield promoted following a strong six years with the business.

“With experience across the full chocolate portfolio, Paul has most recently been leading the Cadbury Dairy Milk brand, launched Cadbury Dairy Milk – the first country in the world to bring this new chocolate taste to the market, and led the relaunch of Marvellous Creations and spearheaded a new approach to brand sponsorships,” she said.

Chatfield said it was a privilege and exciting opportunity to be leading the iconic and much-loved portfolio of brands into a new chapter of growth.

“We have one of the strongest brand marketing teams in the industry and with them, I look forward to delighting our consumers with the best Cadbury chocolate experiences every day, through a relentless focus on quality, communication that connects and entertains, and unexpected innovation that exceeds Australian and New Zealand expectations,” he said.

Mondelez is the parent company overseeing a number of global iconic brands including Cadbury, Oreo, The Natural Confectionery Company and BelVita.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu