Mondelez gets new chocolate marketing chief

Snacking giant promotes category leader to director of marketing for A/NZ

Paul Chatfield
Paul Chatfield

Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.

Paul Chatfield, who has been with the snacking giant since 2012 and started as category head of seasonal merchandise, takes over the reins from Kjetil Undhjem, who is returning with the business back to Europe.

Chatfield has more than 18 years’ experience in marketing, previously working for Arnott’s, Heinz and Lion Drinks and Dairy’s Vitasoy before joining Mondelez. In a statement, area VP of A/NZ and Japan, Amanda Banfield, said she was delighted to see Chatfield promoted following a strong six years with the business.

“With experience across the full chocolate portfolio, Paul has most recently been leading the Cadbury Dairy Milk brand, launched Cadbury Dairy Milk – the first country in the world to bring this new chocolate taste to the market, and led the relaunch of Marvellous Creations and spearheaded a new approach to brand sponsorships,” she said.

Chatfield said it was a privilege and exciting opportunity to be leading the iconic and much-loved portfolio of brands into a new chapter of growth.

“We have one of the strongest brand marketing teams in the industry and with them, I look forward to delighting our consumers with the best Cadbury chocolate experiences every day, through a relentless focus on quality, communication that connects and entertains, and unexpected innovation that exceeds Australian and New Zealand expectations,” he said.

Mondelez is the parent company overseeing a number of global iconic brands including Cadbury, Oreo, The Natural Confectionery Company and BelVita.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in