Snacking giant promotes category leader to director of marketing for A/NZ
Mondelez has promoted its category marketing head to director of marketing for its chocolate business in A/NZ.
Paul Chatfield, who has been with the snacking giant since 2012 and started as category head of seasonal merchandise, takes over the reins from Kjetil Undhjem, who is returning with the business back to Europe.
Chatfield has more than 18 years’ experience in marketing, previously working for Arnott’s, Heinz and Lion Drinks and Dairy’s Vitasoy before joining Mondelez. In a statement, area VP of A/NZ and Japan, Amanda Banfield, said she was delighted to see Chatfield promoted following a strong six years with the business.
“With experience across the full chocolate portfolio, Paul has most recently been leading the Cadbury Dairy Milk brand, launched Cadbury Dairy Milk – the first country in the world to bring this new chocolate taste to the market, and led the relaunch of Marvellous Creations and spearheaded a new approach to brand sponsorships,” she said.
Chatfield said it was a privilege and exciting opportunity to be leading the iconic and much-loved portfolio of brands into a new chapter of growth.
“We have one of the strongest brand marketing teams in the industry and with them, I look forward to delighting our consumers with the best Cadbury chocolate experiences every day, through a relentless focus on quality, communication that connects and entertains, and unexpected innovation that exceeds Australian and New Zealand expectations,” he said.
Mondelez is the parent company overseeing a number of global iconic brands including Cadbury, Oreo, The Natural Confectionery Company and BelVita.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia