How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Avis Budget Group appoints new head of marketing
Former Noni B marketing and merchandising leader gets promoted eight months after joining the car rental group to lead Pacific marketing and product
Avis Budget Group has promoted its head of product and PR to the top marketing job across the Pacific region.
Vanessa Wolczak joined the care hire company in January to lead product and public relations, bringing with her 15 years’ experience in the retail, consumer goods and FMCG industries. Prior to joining Avis Budget Group, she was the head of marketing for Rockmans and Table Eight brands within the Noni B Group, rising up from a group marketing and visual merchandising role.
Her resumes also includes roles such as global head of product for Sheridan (part of Hanes), general manager of merchandise at Bras N Things, and several brand and category manager positions at Pacific Brands.
As head of marketing, product and PR for Pacific, Wolczak is tasked with driving brand identity, communications and growth across all products under both the Avis and Budget brands. Her new role represents an amalgamation of these functions into one role.
“Vanessa’s wealth of experience in driving successful marketing and communications strategies is hugely welcomed at Avis Budget Group,” said the company’s commercial director, Ian Jones, who was himself appointed in July. Wolczak will report directly to Jones.
“We look forward to her valued strategic direction fuelling our product growth across the wider Pacific region.”
Avis Budget Group, which is US headquartered, has more than 11,000 rental locations across 180 countries. It also owns the Zipcar car sharing brand.
Check out some of the other recent CMO hires and moves in Australia
- Fairfax marketing chief to exit in September
- ADMA brings on former Jurlique brand chief as new CEO
- Fairfax marketing chief to exit in September
- AMEX brings US VP of customer relationships back to Australia to lead A/NZ
- Carlton and United Breweries marketer Richard Oppy takes global role
- Why this IBM marketing veteran switched gears to jump into a tech startup
- CMO interview: Hitting the ground running at Suncorp
- Harrier Human Capital brings on executive-level marketer
- Airbnb strategy and marketing lead joins Sendle as CMO
- Audi Australia gets a new CMO
- Val Morgan marketers get promoted in new-look leadership team
- Telstra CMO out as telco announces group executive shake-up
- Virgin Australia welcomes former NAB brand GM as new marketing director
- Westpac’s Andrew Howie sets sail for Amazon
- Andrew Knott takes on JPMorgan Chase role in US
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
nice article
meripadhai
5 things marketers need to do to get better in buy in when presenting
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism