Avis Budget Group appoints new head of marketing

Former Noni B marketing and merchandising leader gets promoted eight months after joining the car rental group to lead Pacific marketing and product

Vanessa Wolczak
Vanessa Wolczak

Avis Budget Group has promoted its head of product and PR to the top marketing job across the Pacific region.

Vanessa Wolczak joined the care hire company in January to lead product and public relations, bringing with her 15 years’ experience in the retail, consumer goods and FMCG industries. Prior to joining Avis Budget Group, she was the head of marketing for Rockmans and Table Eight brands within the Noni B Group, rising up from a group marketing and visual merchandising role.

Her resumes also includes roles such as global head of product for Sheridan (part of Hanes), general manager of merchandise at Bras N Things, and several brand and category manager positions at Pacific Brands.

As head of marketing, product and PR for Pacific, Wolczak is tasked with driving brand identity, communications and growth across all products under both the Avis and Budget brands. Her new role represents an amalgamation of these functions into one role.

“Vanessa’s wealth of experience in driving successful marketing and communications strategies is hugely welcomed at Avis Budget Group,” said the company’s commercial director, Ian Jones, who was himself appointed in July. Wolczak will report directly to Jones.

“We look forward to her valued strategic direction fuelling our product growth across the wider Pacific region.”

Avis Budget Group, which is US headquartered, has more than 11,000 rental locations across 180 countries. It also owns the Zipcar car sharing brand. 

Check out some of the other recent CMO hires and moves in Australia

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in