Former Expert360 head of marketing aims to take a 'data-drive approach' to lead community towards future of work
Former Expert360’s head of marketing, Michael Tan, has clinched the newly created role of head of growth and marketing position at FlexCareers.
FlexCareers is an Australian technology platform and consulting business that connects individuals with what it calls progressive employers. It has built a community of more than 110,000 (70 per cent women), and attracts over 200 new members daily.
“I believe that flexibility, diversity and equality are vitally important to today’s workforce,” Tan said in a statement.
“FlexCareers’ vision to change the world’s ways of working for the better resonated with me, and I was deeply impressed with by the quality of their leadership team and technology platform. It’s a project that speaks to my own personal and professional experiences and something I believe will be central to the future of work.”
Tan brings over 15 years of professional experience to the FlexCareers team, having worked across a diverse range of traditional and digital marketing leadership roles.
As one of the earliest team members at Expert360, Tan supported the business through a period of significant expansion. During his tenure, the online marketplace grew from 4500 consultants to over 19,000 consultants.
He specialises in designing and leading growth strategies to rapidly scale startups, a role he has performed across a diverse portfolio of companies, notably ZYB, the Danish mobile community sold to Vodafone in 2008.
He also worked as Telstra’s online marketing manager, responsible for the strategy, development and maintenance of telstraglobal.com, customer acquisition, lead nurturing and content.
As head of growth at FlexCareers, Tan said he will “lead a small team to do good work, for a good cause.”
“Taking a data driven approach, we methodically grow our community, engagement and ultimately business success,” he said.
FlexCareers CEO, Natalie Goldman, said she’s delighted to have Tan join the team.
“We’re excited to see how Michael will utilise his diverse skill set to drive the expansion of the FlexCareers community. As head of growth and marketing, he will play a crucial role in developing and executing the next phase of development for our company.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
What lies ahead for the future of marketing post-AI
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
3-pronged marketing approach for property disruptor Brickx
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
Oath to fully acquire Yahoo7 from Seven West Media
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Ryota Miyagi
Brene Brown: What it takes to be a brave leader right now
Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...
Praveen Kumar
The X factor in multicultural media planning and buying - Digital advertising - CMO Australia