Former Expert360 head of marketing aims to take a 'data-drive approach' to lead community towards future of work
Former Expert360’s head of marketing, Michael Tan, has clinched the newly created role of head of growth and marketing position at FlexCareers.
FlexCareers is an Australian technology platform and consulting business that connects individuals with what it calls progressive employers. It has built a community of more than 110,000 (70 per cent women), and attracts over 200 new members daily.
“I believe that flexibility, diversity and equality are vitally important to today’s workforce,” Tan said in a statement.
“FlexCareers’ vision to change the world’s ways of working for the better resonated with me, and I was deeply impressed with by the quality of their leadership team and technology platform. It’s a project that speaks to my own personal and professional experiences and something I believe will be central to the future of work.”
Tan brings over 15 years of professional experience to the FlexCareers team, having worked across a diverse range of traditional and digital marketing leadership roles.
As one of the earliest team members at Expert360, Tan supported the business through a period of significant expansion. During his tenure, the online marketplace grew from 4500 consultants to over 19,000 consultants.
He specialises in designing and leading growth strategies to rapidly scale startups, a role he has performed across a diverse portfolio of companies, notably ZYB, the Danish mobile community sold to Vodafone in 2008.
He also worked as Telstra’s online marketing manager, responsible for the strategy, development and maintenance of telstraglobal.com, customer acquisition, lead nurturing and content.
As head of growth at FlexCareers, Tan said he will “lead a small team to do good work, for a good cause.”
“Taking a data driven approach, we methodically grow our community, engagement and ultimately business success,” he said.
FlexCareers CEO, Natalie Goldman, said she’s delighted to have Tan join the team.
“We’re excited to see how Michael will utilise his diverse skill set to drive the expansion of the FlexCareers community. As head of growth and marketing, he will play a crucial role in developing and executing the next phase of development for our company.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market