Former Expert360’s head of marketing, Michael Tan, has clinched the newly created role of head of growth and marketing position at FlexCareers.
FlexCareers is an Australian technology platform and consulting business that connects individuals with what it calls progressive employers. It has built a community of more than 110,000 (70 per cent women), and attracts over 200 new members daily.
“I believe that flexibility, diversity and equality are vitally important to today’s workforce,” Tan said in a statement.
“FlexCareers’ vision to change the world’s ways of working for the better resonated with me, and I was deeply impressed with by the quality of their leadership team and technology platform. It’s a project that speaks to my own personal and professional experiences and something I believe will be central to the future of work.”
Tan brings over 15 years of professional experience to the FlexCareers team, having worked across a diverse range of traditional and digital marketing leadership roles.
As one of the earliest team members at Expert360, Tan supported the business through a period of significant expansion. During his tenure, the online marketplace grew from 4500 consultants to over 19,000 consultants.
He specialises in designing and leading growth strategies to rapidly scale startups, a role he has performed across a diverse portfolio of companies, notably ZYB, the Danish mobile community sold to Vodafone in 2008.
He also worked as Telstra’s online marketing manager, responsible for the strategy, development and maintenance of telstraglobal.com, customer acquisition, lead nurturing and content.
As head of growth at FlexCareers, Tan said he will “lead a small team to do good work, for a good cause.”
“Taking a data driven approach, we methodically grow our community, engagement and ultimately business success,” he said.
FlexCareers CEO, Natalie Goldman, said she’s delighted to have Tan join the team.
“We’re excited to see how Michael will utilise his diverse skill set to drive the expansion of the FlexCareers community. As head of growth and marketing, he will play a crucial role in developing and executing the next phase of development for our company.”
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club