Former Expert360 head of marketing aims to take a 'data-drive approach' to lead community towards future of work
Former Expert360’s head of marketing, Michael Tan, has clinched the newly created role of head of growth and marketing position at FlexCareers.
FlexCareers is an Australian technology platform and consulting business that connects individuals with what it calls progressive employers. It has built a community of more than 110,000 (70 per cent women), and attracts over 200 new members daily.
“I believe that flexibility, diversity and equality are vitally important to today’s workforce,” Tan said in a statement.
“FlexCareers’ vision to change the world’s ways of working for the better resonated with me, and I was deeply impressed with by the quality of their leadership team and technology platform. It’s a project that speaks to my own personal and professional experiences and something I believe will be central to the future of work.”
Tan brings over 15 years of professional experience to the FlexCareers team, having worked across a diverse range of traditional and digital marketing leadership roles.
As one of the earliest team members at Expert360, Tan supported the business through a period of significant expansion. During his tenure, the online marketplace grew from 4500 consultants to over 19,000 consultants.
He specialises in designing and leading growth strategies to rapidly scale startups, a role he has performed across a diverse portfolio of companies, notably ZYB, the Danish mobile community sold to Vodafone in 2008.
He also worked as Telstra’s online marketing manager, responsible for the strategy, development and maintenance of telstraglobal.com, customer acquisition, lead nurturing and content.
As head of growth at FlexCareers, Tan said he will “lead a small team to do good work, for a good cause.”
“Taking a data driven approach, we methodically grow our community, engagement and ultimately business success,” he said.
FlexCareers CEO, Natalie Goldman, said she’s delighted to have Tan join the team.
“We’re excited to see how Michael will utilise his diverse skill set to drive the expansion of the FlexCareers community. As head of growth and marketing, he will play a crucial role in developing and executing the next phase of development for our company.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers