Salmat blames loss of goodwill in the marketing solutions operating segment for financial year loss

Salmat ​sold its contact centre business in April​ for $53 million

Salmat has announced a $5.2 million loss for the last financial year, despite selling its contact centre business for $53 million. 

The ASX-listed marketing services provider (ASX: SLM) sold its contact centre business in April to funds advised by Five V Capital in combination with the Probe Group, in order to free up capital and resources to invest in its marketing and micro-sourcing businesses.

In its full-year result to 30 June, Salmat reported revenue of $250.2 million, down by $8.3 million year-on-year. The group also attributed the bulk of $16.6 million in costs to an impairment on loss of goodwill in the Marketing Solutions operating segment.

Underlying EBITDA from continuing operations of $20.3 million was in line with the prior year, increasing $by $100,000. Underlying profit before income tax from continuing operations was $13.7 million and up $3.5 million on FY17.

“These results reflect Salmat’s new, smaller continuing operations following a year of change,” said Salmat CEO, Rebecca Lowde.

“The major contact centre business was sold following a comprehensive analysis of the entire Salmat Group through the strategic review process. We also sold the MessageNet business and some smaller digital businesses as part of the same review."

Lowde said the emphasis now is on driving results from the remaining marketing solutions and managed services businesses.

“While FY18 saw some significant change to the Group, FY19 represents a fresh opportunity to revitalise Salmat’s marketing solutions business and drive further growth in Managed Services," she said. “We have a well-defined path to innovate our existing capabilities and extend Salmat’s reach and market share. We look forward to sharing our progress during the year ahead."

Key strategic pillars for FY19 relate to marketing solutions evolution, sales excellence and operational sustainability, underpinned by people. Specific programs planned include the salmathub catalogue distribution app; Lasoo; data insights; automated collation technology; client engagement and retention; service standards; and culture.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in